Consumer Behaviour 95

Perché tante aziende investono in marketing digitale, pubblicità online e strategie di e-commerce senza ottenere risultati concreti? Perché molte imprese continuano a cambiare agenzia, piattaforma o……続きを見る

Cómo evitar que el ego y la competencia nos hagan pagar de más Hace más de treinta años, Richard Thaler introdujo a los lectores en la psicología económica con su influyente sección periodística «An……続きを見る

Most people walk into a salary review, a car dealership, a hospital billing office, or a landlord's leasing room with no idea that the number they're about to be handed was chosen with the expectati……続きを見る

The Miracle Hour is a powerful, practical blueprint for entrepreneurs who want to grow a profitable business without sacrificing their life in the process. Based on the daily system that helped Kell……続きを見る

Our greatest strengths often contain the seeds of our greatest vulnerabilities. The shell that protects also constrains. When their unborn son was diagnosed with a Congenital Diaphragmatic Hernia (C……続きを見る

This essential guide empowers readers to protect their hard-earned money from scammers and unethical businesses. It covers everything from recognizing early red flags and psychological tricks to tak……続きを見る

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashi……続きを見る

You can't separate marketing, product, and AI anymoreーThe Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychologyーnow that trillion-dollar ecosystem is ……続きを見る

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This……続きを見る

Vivimos en un momento en el que las reglas del juego han cambiado silenciosamente, pero de forma definitiva. El dinero ya no se mueve como antes, los mercados han dejado de ser predecibles y las opo……続きを見る

There is a lot of change going on in the world. You can get depressed and throw your hands up in despair wondering how you will cope, or you can embrace the opportunity that change brings. Change is……続きを見る

How the Internet Manufactures Global Celebrities in 24 Hours What if fame isn't earned anymore-but engineered? In today's digital world, a single post can transform an unknown individual into a glob……続きを見る

Discover the revolutionary world of capsule wardrobes and take control of your style, space, and sanity. In "Capsule Closet: Build a Minimalist Wardrobe You Love," embark on a transformative journey……続きを見る

We live in a time when the rules of the game have changed quietly, but definitively. Money no longer moves as it once did, markets are no longer predictable, and opportunities are not always where t……続きを見る

This open acess book explores vaccine hesitancy as a primarily psychological phenomenon rather than a purely medical one. By analyzing the COVID-19 pandemic, it provides an evidence-based guide on h……続きを見る

You probably know the feeling. Waking up to an alarm, staring at the ceiling, and wondering if sitting in traffic to build someone else's dream is what the next thirty years of your life has to look……続きを見る

Why do people say "yes"ーeven when they don't want to? Significant Effect and Influence is a deep exploration into the psychology of persuasion, compliance, and human decision-making. Blending scien……続きを見る

¿Eres el dueño de tu dinero o solo un inquilino de tu propio estilo de vida? Es hora de romper el ciclo de la escasez y tomar el mando absoluto. La mayoría de las personas operan bajo un sistema fin……続きを見る

This contributed volume offers cases detailing how traditional practices can be utilized in modern fashion for more sustainable outcomes. The cases discuss ways to address sustainability and waste-g……続きを見る

¿Tu hogar es un equipo financiero o cada uno juega un partido distinto? La mayoría de los problemas de pareja y familia empiezan por el dinero, pero no por la falta de él, sino por la falta de un pl……続きを見る

The world as we knew it was irrevocably altered by the COVID-19 pandemic. Beyond the immediate crisis, a profound and lasting shift occurred in human behavior, reshaping our daily lives, our workpla……続きを見る

Introducing MicroStimuliーnonconscious persuasive stimuli deployed in the final second before actionー to activate the brain’s fastest pathways and change behaviour, in mere milliseconds. This book ……続きを見る

This book is part of the Business Psychology Series - a complete system that explores how people think, decide, and act in business. What if marketing isn’t about selling at all? What if every purch……続きを見る

How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this ……続きを見る

This book critically analyses and documents a shift of ethical consumption patterns through Western yoga commodities, services, and transformational experiences that affect women within consumer cul……続きを見る

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward. Sustainability Story……続きを見る

The book explores how biodiversity in food systems can be strengthened through informed and intentional consumer action. Moving beyond traditional supply-side approaches, this edited volume position……続きを見る

The primary motive behind writing this book is to help students develop a clear and practical understanding of Human Resource Management (HRM) in simple, easy, and accessible language. Many students……続きを見る

Il metodo che ho costruito ascoltando un milione di consumatori sui social. Per trasformare ogni frizione, ogni reclamo, ogni abbandono silenzioso in una leva concreta di crescita. Non per dare ragi……続きを見る

Why do some menus effortlessly increase sales while others failーeven with great food? This book reveals how behavioral economics and customer psychology directly influence how guests choose, percei……続きを見る