ＫＲ - Public Relations 1

Share your brand message and connect with your customers There's no way around itーsocial media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Ma……続きを見る

Revolutionieren Sie Ihr Marketing mit der Kraft der Künstlichen Intelligenz! In einer Welt, in der Daten die neue Währung sind, bietet 'KI-gestütztes Marketing' einen bahnbrechenden Leitfaden, um di……続きを見る

Office workers form a large and growing proportion of the workforce, especially with the growth of the service sector. Almost all of us work in computerised offices, and have become strongly attache……続きを見る

Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. Th……続きを見る

A first-of-its-kind look at the outrage gripping organizations worldwideーand how leaders can respond to it. Outrage is everywhereーon the left and on the rightーand many companies have found themse……続きを見る

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing ……続きを見る

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a mor……続きを見る

Propaganda y publicidad son palabras que utilizamos a menudo, pero no siempre significan lo mismo. El propósito de este ensayo es conocer su evolución y actual significado, pero también hacer refere……続きを見る

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Respo……続きを見る

Capitalize on the principles of psychology to develop more effective leadership!Whether you work in a smokestack industry, the service sector, or a high-tech information-based business, the basic pr……続きを見る

Trash Proof News Releases is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing.……続きを見る

Hvordan markedsfører man på egen hånd sin organisation? Og hvilke penge gør man det for, hvis man ikke har nogen?Offentlige institutioner og velgørende foreninger kæmper i dag en hård kamp om kunder……続きを見る

Have you ever wondered what it’s really like to be an influencer? In Chasing Likes, Carlee shares the highs and lows of what it’s really like to be an influencer. In a behind the scenes look, she sh……続きを見る

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/m……続きを見る

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the s……続きを見る

Muss das denn jetzt wirklich sein?", fragten sich viele Entscheider in der Unternehmenskommunikation, als Google sein soziales Netzwerk Google+ vorstellte. Seitdem ist mehr als ein Jahr vergangen un……続きを見る

Atualmente é possível falar de relações públicas comunitárias, atividade comprometida com os interesses dos segmentos sociais organizados ou com o interesse público. O profissional que quer trabalha……続きを見る

As organizações, como partes da sociedade, são diretamente afetadas por mudanças de cunho social, econômico e político. Em consequência disso, sua comunicação deixa de ser apenas técnica e instrumen……続きを見る

Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-rela……続きを見る

This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifi……続きを見る

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-f……続きを見る

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides ea……続きを見る

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational commu……続きを見る