ＫＲ - Research 1

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic brandin……続きを見る

Share your brand message and connect with your customers There's no way around itーsocial media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Ma……続きを見る

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional c……続きを見る

Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides ……続きを見る

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of……続きを見る

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to suc……続きを見る

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They ……続きを見る

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going?……続きを見る

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn ……続きを見る

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krü……続きを見る

Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides ……続きを見る

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand wh……続きを見る

Die Autoren vermitteln in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides……続きを見る

This book contains seven brilliant articles which shares the insights on managing people remotely. In the first chapter, Darel Cullen’s article,“How to Motivate Your Team,” applies Maslow’s pyramid ……続きを見る

Just like training for a fight, starting a business takes stamina, strategy and enthusiasm! Even for those who are not boxing fans per se, everyone can relate to the amount of tireless work that goe……続きを見る

There are hundreds and hundreds of books that are published to the book’s platform on the internet like Amazon Kindle store every single hour. The first aspect of your publication your readers come ……続きを見る

Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides ……続きを見る

The purpose of this book is to present a comprehensive review of the latest research and development trends at the international level for modeling and optimization of the supplier selection process……続きを見る

This beautifully presented Little Book is an excellent introduction to the world of rum. It includes the very best product from the Caribbean, UK, and US as well as new and emerging markets. With a ……続きを見る

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often th……続きを見る

Coming Alive: The Journey To Reengage Your Life And Career is the prescription for anyone who has ever personally felt the pain of knowing they weren’t fully engaged at work or at home (or both), ha……続きを見る