This book offers a comprehensive and accessible introduction to game theory, emphasizing both noncooperative and cooperative aspects of strategic decision-making. In the chapters on noncooperative g……続きを見る
This collection of essays connects Lion Feuchtwanger’s work to the gendered experience of exile during the period of National Socialism. The articles explore select women in Feuchtwanger’s life, ana……続きを見る
Despite significant theoretical advances in social and behavioural macroeconomics, little has been done to synthesise the disparate developments in these fields and point the way forward to future r……続きを見る
Dieses essential bietet wissenschaftlich fundierte Modelle und Werkzeuge für gute Finanzentscheidungen. Ob Hauskauf, Nachfolgeregelung oder Sparpläne: Viele Finanzentscheidungen werden mit dem Verst……続きを見る
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The busines……続きを見る
Sometimes we need to take a step back and re-evaluate just why do we do the strange things that we do in business, why do people behave the way they do. "How To Survive" is about taking a fresh look……続きを見る
著者：Dominika Maison
出版社： Springer International Publishing
発売日： 2019年03月22日
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic an……続きを見る
Met een antropologisch en filosofisch gevormde blik kijkt Ton Lemaire In Tegen de tijd naar allerlei aspecten van onze cultuur en maatschappij, zoals economie en ecologie, religie en zingeving.
In z……続きを見る
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decision……続きを見る
Et si Amazon vendait en France des médicaments sur son site internet ? Le géant américain de l'e-commerce semble préparait une offensive mondiale pour devenir un acteur majeur de la vente de médicam……続きを見る
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper need……続きを見る
