ＭＢ - Public Relations 1

Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, stud……続きを見る

Flack Fairy | noun: a savvy public relations expert who makes media appear and stories take shape from seemingly nothing (magical) As a venture-backed startup founder, you know how to pitch a VC and……続きを見る

The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice. The text covers public relations writing formats across d……続きを見る

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management……続きを見る

Have you ever wanted to write a book, but didn't know where to start? Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing? This ebook……続きを見る

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achiev……続きを見る

Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that ge……続きを見る

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above ……続きを見る

Transformational Leadership, Second Edition is intended for both the scholars and serious students of leadership. It is a comprehensive review of theorizing and empirical research that can serve as ……続きを見る

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, iden……続きを見る

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing……続きを見る

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, p……続きを見る

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplin……続きを見る

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik T……続きを見る

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advic……続きを見る

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication processーan integration of marketing communication, public relations, and advertisingーcan be applied to sp……続きを見る

Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text f……続きを見る

About Author Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas ……続きを見る

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more ……続きを見る

The problems that the human resource manager must solve in an organization are continuously diversifying. In his activity, the human resource manager confronts with a sea of challenges, especially s……続きを見る

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore ……続きを見る

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations.……続きを見る

Il focus di questo numero è la “Vertenza comunicazione” e cioè la crisi di reputazione degli studi in Scienze della Comunicazione di cui i media e la politica si sono fatti, come al solito, “intelli……続きを見る

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rach……続きを見る

Il sesto numero di Comunicazionepuntodoc vuole dare spazio a un radicale ripensamento delle teorie degli effetti dei media che è in corso nel Dipartimento di Comunicazione e Ricerca Sociale della Sa……続きを見る

The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the ma……続きを見る

Learn the value of branding for business or personal success online. In order to create a brand name today, you want to give special attention to the qualities that make this name unique and how it ……続きを見る

PR is a marvellous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to a……続きを見る

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you tim……続きを見る

In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It prop……続きを見る