In today's fast-paced business world, remaining relevant and competitive is critical for any enterprise. But with every company jostling to create the next best product or service, that's much easie……続きを見る
Comment faire en sorte que les consommateurs continuent à se déplacer dans les commerces de proximité et les centres commerciaux ? Comment apporter une valeur ajoutée à l’expérience client ? Comment……続きを見る
There used to be a time when designers were trained in the history of composition. Now you just buy a fuckin' piece of software and now you've become a designer.
"Art Chantry . . . Is he a Luddite?"……続きを見る
"Advertising Made Easy: How to Create Campaigns That Capture Attention" is a comprehensive guide designed to help businesses and marketers of all levels create impactful advertising campaigns that d……続きを見る
This book meticulously explores the intricate relationship between design and advertising, providing valuable insights for professionals and enthusiasts alike. Covering a wide range of topics, it de……続きを見る
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms**.** Advertising has become a ubiquitous force ……続きを見る
A partir da pergunta "Como vou explicar isso a uma criança?", o Burger King Brasil lançou uma campanha publicitária para celebrar o orgulho LGBTI+. A estratégia criativa da marca se voltou para a pr……続きを見る
"Dall-E Unveiled: Become A Master Artist With ZERO Art Skills" is the ultimate guide for anyone looking to explore the revolutionary world of AI-driven art creation. This book demystifies the comple……続きを見る
A stunning century-spanning visual journey through the world’s most fascinating city as promoted by the top advertisers and artists of poster history.
From the Statue of Liberty to Times Square, Har……続きを見る
Do you need to design things, but have no background in graphic design theory? Would you like to learn the main graphic design principles and create visuals that effectively communicate your message……続きを見る
Universal Graphic Design Principles: The Power of Visual Communication
Unlock the Art and Science of Compelling Visual Communication!
Are you ready to embark on a captivating journey through the wor……続きを見る
70 Ads to Save the World: An Illustrated Memoir of Social Change offers a detailed and entertaining account of the groundbreaking work of advertising visionary, Jerry Mander.
Chronicling his evoluti……続きを見る
«Un libro muy documentado pero al mismo tiempo ameno, cuando no directamente descacharrante, como en algunas notas a pie de página», Pepe Cruz Novillo Jr.
Descubre por qué las marcas son tan importa……続きを見る
The story behind the iconic comic characters and the bubble gum they came withーincludes over 100 reproductions spanning six decades.
Bazooka Joe and his Gang have been synonymous with bubble gum ev……続きを見る
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experien……続きを見る
著者：Richard Holman
出版社： Thames and Hudson Ltd
発売日： 2022年02月24日
If youve ever embarked on a creative endeavour, then theres a good chance youll have been bedevilled by self-doubt, fear of failure or a lack of inspiration at some point along the way. This book wi……続きを見る
著者：Robyn Blakeman
出版社： Taylor & Francis
発売日： 2022年03月29日
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design wo……続きを見る
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativi……続きを見る
Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for th……続きを見る
Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la p……続きを見る
著者：Robin Landa
出版社： Taylor & Francis
発売日： 2022年06月02日
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, an……続きを見る
In this age of insta-stardom and selfies, Pop Art still defines the world we live in.
Emerging in the 1950s, Pop Art arrived in an explosion of colour, offering bold representations and plenty of hu……続きを見る
Uncovered is an oral history of the stories behind the most ground-breaking and controversial magazine covers ever published, as told by the people who created them.
Compiled by industry veteran Ian……続きを見る
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royc……続きを見る
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graph……続きを見る
Modernidad a la venta condensa un análisis de cómo, entre 1900 y 1950, la publicidad produjo una narrativa ilustrada que, además de atraer a los consumidores de la población colombiana, provocó la h……続きを見る
