Commercial Advertising 1

Take a look at some of Zippo's great ads. See what you think, view the ads then read the analysis. 続きを見る

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter……続きを見る

Extensive collection of engaging, copyright-free period graphics embracing variety of categoriesーamusements, children’s activities, women’s fashions, domestic and barnyard animals, eating, drinking……続きを見る

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their live……続きを見る

The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long……続きを見る

Commercial artists and others looking for distinctive illustrations to enhance their various projects will be impressed by the attractive graphics in this comprehensive collection. Selected from rar……続きを見る

The Children's Dream of Fairy-Land (1893) . . . Living Statues on Horseback (1890s) . . . Real Roman Hippodrome, Five Continent Menagerie (1890s) . . . Uno, Queen Supreme of the Serpent Kingdom (189……続きを見る

Lively collection of royalty-free spots for commercial artists dramatizes a host of enterprises: business, communications, education, industry, construction, transportation, legal and healthcare ser……続きを見る

We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains a……続きを見る

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they ar……続きを見る

Elegance is free. 続きを見る

Mention �advertising,� and just about everyone thinks of New York�s Madison Avenue, long the center of the nation�s advertising universe. The reality is that advertising is everywhere and has been a……続きを見る

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Ka……続きを見る

What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on bein……続きを見る

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising per……続きを見る

The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentl……続きを見る

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the ……続きを見る

Illustrated guide with over 60 rough layout ideas for designing eye-catching eBook covers for digital publishing. Written by a professional graphic designer with easy to remember layout names and a ……続きを見る

A visual history of the electronic age captures the collision of technology and artーand our collective visions of the future. A hidden history of the twentieth century’s brilliant innovationsーas s……続きを見る

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercia……続きを見る

Bag, tag, and label design is critical in the world of marketing and sales, yet can be challenging to execute successfully. The Big Book of Bags, Tags and Labels is a unique visual collection featur……続きを見る

A showcase of the year's best typographic work in print and on screen in advertising, communications, education, marketing, and publishing. The only annual publication devoted exclusively to the art……続きを見る

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study……続きを見る

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributo……続きを見る

When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems. Treasure's ……続きを見る

Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the d……続きを見る

Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for th……続きを見る

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they ar……続きを見る

Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, hal……続きを見る

Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of……続きを見る