ａｎ - Consumer Behaviour 10

Vor dem Hintergrund des Eintretens der Staatsschuldenkrisen der PIGS-Staaten in der EU sowie der hohen Verschuldung der deutschen Bundesländer wird die Frage diskutiert, welcher institutioneller Rah……続きを見る

Public finance is an inclusive field of study based on different disciplines. This book brings together studies in different fields of public finance, taking into account the problems experienced on……続きを見る

In der volkswirtschaftlichen Gleichgewichtstheorie herrscht zur Modellierung von Preisunsicherheit die Wahrscheinlichkeitstheorie vor. Diese Arbeit verfolgt einen alternativen Ansatz unter Verwendun……続きを見る

Einen wohl nicht ganz unwesentlichen Beitrag zur Finanzkrise von 2008 und deren Folgen leisteten kurzfristige Anreize für Manager, Gewinne zu realisieren, die die langfristigen Entwicklungen von Unt……続きを見る

This book examines the main issues discussed in the field of public finance. It covers critical debates such as revenue forecasting models, the taxation of sharing economy, tax incentives to green b……続きを見る

The New Cooperative Medical Scheme (NCMS) was implemented in 2003 in response to the poor state of health care in rural China. It holds the primary objective of insuring rural residents against cata……続きを見る

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including cust……続きを見る

「我不喜歡那個人，所以更要多了解他。」──美國總統林肯 「真誠與同理心，是讓對方坦白的關鍵要素。」──中情局測謊專家菲爾．休士頓 《紐約時報》暢銷經典！ 有話想問清楚，對方總是逃避或冷處理？ 大吵一架、嚴詞……続きを見る

In this issue, we receive articles from Italy, Tunisia, Indonesia, and France. We thank you for the trust given to us to continue to upgrade ourselves and improve the quality of our publications. We……続きを見る

A sense of urgency pervades global environmentalism, and the degrowth movement is bursting into the mainstream. As climate catastrophe looms closer, people are eager to learn what degrowth is about,……続きを見る

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis.……続きを見る

This volume explores and engages with the key thinkers and ideas of the Austrian School of economics to better understand how individuals coordinate their separate interests in a peaceful and produc……続きを見る

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating ……続きを見る

Mit rasanter Geschwindigkeit bringt die digitale Transformation alternative Zahlungsmittel hervor: sogenannte Kryptowährungen. Weltweit führend ist der Bitcoin. Einige nutzen ihn als Spekulationsobj……続きを見る

Das Lehrbuch ermöglicht einen schnellen Einstieg in (wirtschafts-)ethische Grundlagentheorien sowie in die moralische Verhaltensökonomik, die angesichts weitreichender Unternehmensskandale zunehmend……続きを見る

Die Anforderungen an Aus- und Weiterbildungen ändern sich stetig und werden immer komplexer. Sie sind mittlerweile so vielfältig, dass ihnen kaum eine einzelne Lehrmethode gerecht werden kann, um Ko……続きを見る

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and su……続きを見る

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an acces……続きを見る

Zrozumienie podstaw zarządzania relacjami z klientami (CRM) w zaledwie 50 minut dzięki tej praktycznej i zwięzłej książce. Firmy mogą przyjąć strategię CRM, aby uzyskać lepsze zrozumienie swojej baz……続きを見る

Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector. ……続きを見る

This e-book is a comprehensive guide to mastering the art of empathetic customer service. It takes readers beyond the conventional approach to customer service and provides insights and strategies f……続きを見る

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint……続きを見る

This textbook takes on a systematic approach to elaborating on the different subjects within corporate finance. The chapters bring together existing concepts with examples and stories that allow stu……続きを見る

Are you ready to take your sales game to the next level? Do you want to tap into the explosive potential of TikTok to sell more than you ever imagined? Then look no further than Crazy Sales on TikTo……続きを見る

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretica……続きを見る

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as w……続きを見る

For decades, the Customer Driven Leadership (CDL) method has been hailed as one of the most effective ways to revitalize and scale organizations. It has turned million-dollar companies into BILLION-……続きを見る

El libro de Jean Baudrillard, La sociedad de consumo, es una contribución magistral a la sociología contemporánea que, ciertamente, ya tiene su lugar en el linaje de obras tales como La división del……続きを見る

This book aims at providing an empirical understanding of the main drivers affecting investors’ preferences in financing new ventures through equity crowdfunding (ECF) and determining fundraising ca……続きを見る

Este livro sobre CRM, ou gestão do relacionamento com o cliente, é praticamente um curso sobre o tema. Escrito por profissionais experientes nas áreas que atuam. Tema atual e de sobrevivência para a……続きを見る