ａｎ - Consumer Behaviour 10

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint……続きを見る

This textbook takes on a systematic approach to elaborating on the different subjects within corporate finance. The chapters bring together existing concepts with examples and stories that allow stu……続きを見る

Are you ready to take your sales game to the next level? Do you want to tap into the explosive potential of TikTok to sell more than you ever imagined? Then look no further than Crazy Sales on TikTo……続きを見る

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretica……続きを見る

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as w……続きを見る

For decades, the Customer Driven Leadership (CDL) method has been hailed as one of the most effective ways to revitalize and scale organizations. It has turned million-dollar companies into BILLION-……続きを見る

El libro de Jean Baudrillard, La sociedad de consumo, es una contribución magistral a la sociología contemporánea que, ciertamente, ya tiene su lugar en el linaje de obras tales como La división del……続きを見る

This book aims at providing an empirical understanding of the main drivers affecting investors’ preferences in financing new ventures through equity crowdfunding (ECF) and determining fundraising ca……続きを見る

Este livro sobre CRM, ou gestão do relacionamento com o cliente, é praticamente um curso sobre o tema. Escrito por profissionais experientes nas áreas que atuam. Tema atual e de sobrevivência para a……続きを見る

So that you need not pay a mechanic for labor. Even for minor repairs, such as changing engine oil and filters, replacing brakes, or installing new spark plug wires and radiator hoses, mechanics som……続きを見る

This book addresses both the philosophical and more tangible actionable components of attaining financial well-being as a medical professional. In an engaging, narrative-driven format, it relays the……続きを見る

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and mar……続きを見る

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavi……続きを見る

This textbook is an introductory guide to applying behavioral sciences and systemic thinking into public policy design and implementation. It presents an innovative public management toolkit to hand……続きを見る

As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly dig……続きを見る

This award-winning book comprises multiple finance and ethics case studies. The purpose of the book is twofold. First, the case studies teach readers how to evaluate and determine resolutions to eth……続きを見る

This book provides a vivid examination of the issue of consumer inequality in Americaーone of society's most under-discussed and critical issuesーthrough the evaluation of real-life cases, the trend……続きを見る

QUANTE VOLTE AVETE PENSATO CHE «TANTO LORO – NEGOZIANTI, ARTIGIANI, RISTORATORI... – HANNO IL COLTELLO DALLA PARTE DEL MANICO»? UN LIBRO PER CONOSCERE I TRUCCHI DEL MARKETING E FAR VALERE I NOSTRI D……続きを見る

A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped life as we know it Experiments have consistently been used in the hard sciences, but……続きを見る

“Provides sound approaches, memorable thinking, and practical checklists for closing deals that work for both buyer and seller.” ーDon Peppers and Martha Rogers, Ph.D., Founders of Peppers & Rogers ……続きを見る

The little-known story of Wall Street’s effort to court individual investors during the Cold War in order to build a bulwark against communism. Immediately after the frightening Great Crash of 1929,……続きを見る

This book explores the interplay between financial markets, economic systems, and society. Through introducing the concept of autopoiesis, based on the newly conceived Autopoietic Market Hypothesis,……続きを見る

Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity,……続きを見る

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, br……続きを見る

This book reviews the efficient markets hypothesis from a behavioural finance perspective looking at the stock markets of the five largest Euro economies. It covers some key areas in finance, includ……続きを見る

This book bridges the disciplines of micro-economics and social policy in general, and, in particular, behavioral/explanatory social policy and public choice theory, plus Leibenstein’s X-efficiency ……続きを見る

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, thi……続きを見る

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understandingーfrom a brand per……続きを見る

Understand the importance of brand recognition and brand recall with this comprehensive guide. Get examples of both as well as strategies to increase brand recognition and recall. Also, find out the……続きを見る

Learn the importance of brand research and analysis and the steps you need to follow to get the most out of it. Discover how to develop key questions and find the answers to better understand your b……続きを見る