ａｎ - Consumer Behaviour 2

For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 't……続きを見る

Addictions to iphones, painkillers, cupcakes, alcohol and sex are taking over our lives. Our most casual daily habits can quickly become obsessions that move beyond our control. Damian Thompson, who……続きを見る

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven mark……続きを見る

Learn how to boost your income! Ebook “100 Techniques to Increase More Sales” includes following marketing tips: Personalize your approach Know your customers and learn more about your customers bey……続きを見る

Internet Marketing Basics For Newbies Marketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that……続きを見る

A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourse……続きを見る

It’s time to radically alter the way we perceive the world. It’s time to get real. Multinational oil corporations trumpet their green credentials. Shadowy billionaires orchestrate ‘grassroots’ polit……続きを見る

A majority of British children mainly eat processed and junk food. Award-winning food writer Joanna Blythman takes a controversial look at this curious phenomenon and offers parents practical tips o……続きを見る

A powerful challenge to contemporary economics and a new agenda for global finance In the wake of the global financial crisis that began in 2007, faith in the rationality of markets has lost ground ……続きを見る

Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both on……続きを見る

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on th……続きを見る

24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through eve……続きを見る

Ever wondered if you had 'the spark' in you? Ever wondered if the people who make it big had some special 'elixir of success'? Ever tried to dream beyond the conventions? Ever wondered if the smalle……続きを見る

What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tractable. But, a human can take several seconds to ma……続きを見る

The changing economic environment for the consumer that is emerging from the wreckage of the financial credit crunch plays directly into the importance of food spending. This is certainly true from ……続きを見る

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social ……続きを見る

Andrew Francis' Culture and Commerce in Conrad's Asian Fiction is the first book-length critical study of commerce in Conrad's work. It reveals not only the complex connections between culture and c……続きを見る

IZA World of Labor distils and condenses the best thinking and research on labor economic issues to enable decision-makers make better informed policy decisions. Written by well-known labor economis……続きを見る

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the w……続きを見る

Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés Avec plus de 60 millions d’utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l’……続きを見る

Un guide pratique et accessible pour tout savoir sur le CRM ou la gestion de la relation client Vos clients vous lâchent les uns après les autres ? Ou bien vous n'arrivez pas à en convertir de nouve……続きを見る

The newest, most successful strategies for landing the saleーbased on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to te……続きを見る

The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurshi……続きを見る

Glorifying consumerism as the de facto religion of our time, Shopping Cart Pantheism offers a preposterous yet challenging invitation to participate in commodity worship. As our narrator meanders th……続きを見る

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. ……続きを見る

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current f……続きを見る

Dos autores de gran prestigio dentro de su sector • Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece e……続きを見る

Toward a Future Beyond Employment proposes that as poor nations move to the emerging stage and as emerging economies become advanced, advanced economies are transitioning to a stage of their own, to……続きを見る

This is the story of the radical intervention carried out by the Thatcher administration in response to 1986-89 Monopolies and Mergers Commission inquiry into brewing. It describes the creation of b……続きを見る

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking s……続きを見る