ａｎ - Consumer Behaviour 22

The book is a collection of essays written since 2010, and dealing, in one way or another, with the place of values in economic analysis. The centrality of values in the collection is not surprising……続きを見る

This textbook looks at decisions – how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theory of behavioral economics and explains t……続きを見る

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fa……続きを見る

Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily……続きを見る

Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers an……続きを見る

Competitors can offer similar products at similar prices!! In order to be Unique, companies have one of two options: either developing super product; but this option is expensive (Tesla & iPhone), o……続きを見る

Your ability to manage your money directly affects your ability to build the life you want. Reading this introductory book on personal finance will teach you the skills that have changed not only my……続きを見る

This book brings together insights and reflections following a set of interviews conducted with the main stakeholders involved in past, current, and future basic income experiments. It provides an a……続きを見る

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportu……続きを見る

Speculative Communities investigates the financial world’s influence on the social imagination, unraveling its radical effects on our personal and political lives. In Speculative Communities, Aris K……続きを見る

Este Manual es el más adecuado para impartir el MF0975 "Gestión de quejas y reclamaciones en materia de consumo" de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Rea……続きを見る

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-shar……続きを見る

Understand what’s required to deliver top-of-the-line customer experiences As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many ……続きを見る

An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our livesーand businessesーit’s understanda……続きを見る

El dropshipping es un tipo de venta al por menor en el que, en lugar de que el minorista (es decir, usted) tenga realmente los productos en stock en su propio local, pasa el pedido, junto con los da……続きを見る

Empezar un negocio desde casa se ha convertido en una forma muy popular de obtener unos ingresos cómodos sin la molestia de estar en la carrera de ratas habitual en la que tanta gente no tiene más r……続きを見る

The e-book is an output from the author's dissertation entitled: Green Food Product Consumption Behavior of Generation Z Consumers in Laguna: Marketers' Guide for Green Marketing Campaign. The e-boo……続きを見る

Want to improve online sales? Want to stop the customer drop-off in your sales funnels? Some companies have a 95 percent drop-off in the final steps of the sales funnel. Often a few minor adjustment……続きを見る

**Selected as one of LitHub's 38 Favorite Books of 2022 Finalist for the 2022 Big Other Book Award for Nonfiction In this uncompromising essay, Jonathan Crary presents the obvious but unsayable real……続きを見る

For mums and dads in a rush, buying convenience foods is a reality but ingredient labels often read like a complicated science experiment. Somehow parents are meant to decode the complex terminology……続きを見る

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or e……続きを見る

This book proposes a question for a topic that is so emphasized nowadays: the User Experience. The objective, however, is to bring other perspectives on the experience not only of users but also of ……続きを見る

Este livro propõe um questionamento para um tema tão enfatizado atualmente: a Experiência do Usuário. O objetivo, porém, é trazer outras perspectivas sobre a experiência não apenas dos usuários, mas……続きを見る

Soon, old people will outnumber young people, nearly everywhere in the world. This demographic fact presents challenges, but also massive opportunities. Experts estimate the so-called longevity mark……続きを見る

This standard work provides a scholarly and clear introduction to understanding consumer behaviour both for those with practical involvement in marketing and for students in bachelor=s and master=s ……続きを見る

In dieser Open-Access-Publikation analysieren die Autoren die öffentliche Debatte um Chancen und Risiken von Big Data und diskutieren die konkreten Implikationen in verschiedenen Lebensbereichen. In……続きを見る

BE THE BESTSELLER presents proven, simple processes that can double your sales, even if you don't have time to attend new sales techniques courses or put up an elaborate new sales system. This book ……続きを見る

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.……続きを見る

Questo manuale è stato redatto per tutti coloro che desiderano creare Esperienze per incrementare la richiesta turistica di una struttura ricettiva o dell'offerta di un'abitazione per il turismo sta……続きを見る

First published in 1927, Economics and Human Behaviour is a defence of orthodox economics against the attacks of social psychology. The author has explicated on the characteristics and value of both……続きを見る