ａｎ - Consumer Behaviour 23

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just ……続きを見る

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National I……続きを見る

Often, 'Customer First', or even 'Customer as the Sole Purpose', has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as ……続きを見る

Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards……続きを見る

A PRESENTE PUBLICAÇÃO apresenta artigos de professores(as) e alunos(as) de graduação e pós-graduação da Escola de Comunicação, Artes e Design da Pontifícia Universidade Católica do Rio Grande do Sul……続きを見る

The book presents the various ways in which persuasion can be used to make people behave in certain ways without coercion, intimidation, or brute force. It explores the intricacies of social influen……続きを見る

365 jours pour équilibrer son budget est un résumé des techniques qui permettent de maîtriser ses recettes et dépenses tout en se faisant plaisir. Partant du postulat selon lequel il n’est pas néces……続きを見る

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents……続きを見る

« Indépendant », « alternatif », « indie », « underground », « avant-garde », « de création »... Depuis les années 1970, la revendication d’indépendance a pris une importance grandissante dans les u……続きを見る

À la fin du 18e siècle, l’initiative individuelle a été magnifiée pour permettre à l’économie de sortir de son état de passivité et de sclérose. Jean-Baptiste Say (1767–1832), économiste français et……続きを見る

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practiceーfrom public diplomacy to corporate social responsi……続きを見る

This book revolves around the concept of financial risk tolerance and its role in financial markets. Bridging different literatures and reviewing in detail the impact of European regulation on the e……続きを見る

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic chang……続きを見る

Wellness has become synonymous with yoga, meditation, and other forms of self-care. Over the past 60 years, what began as an alternative to mainstream medicine has coalesced with consumer culture an……続きを見る

"Earth; the fool's gambling theatre" is a book about how to ascend to success easily and faster; the fool's way. For millions of years, human existence has survived on this earth through gambling ma……続きを見る

This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transformations. Zooming in on the new urban mid……続きを見る

Nach den ersten Schritten im Optionshandel stellt sich die Frage, wie sich erlerntes Wissen ausbauen und profitabel umsetzen lässt. Hierbei ist ein tieferer Einstieg in Themen wie Volatilität, Riski……続きを見る

This book offers a comprehensive and coherent presentation of almost all aspects of Capital Market Finance, providing hands-on knowledge of advanced tools from mathematical finance in a practical se……続きを見る

Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that! 'Like The Tipping Point meets Freakonomics - but with a huge i……続きを見る

Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are p……続きを見る

As marketing, analytics, legal, and IT professionals at enterprise organizations know, the new privacy-centric reality is here. Consumer expectations and government regulations for the collection an……続きを見る

The most brilliant advertising campaign of today will be forgotten by tomorrow. Still, companies that focus on developing authentic relationships with their customers will achieve long-term success.……続きを見る

An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quic……続きを見る

**Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal offers a paradigm-shattering marke……続きを見る

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer expe……続きを見る

Κατανοήστε τα βασικά στοιχεία της διαχείρισης πελατειακών σχέσεων (CRM) σε μόλις 50 λεπτά με αυτό το πρακτικό και συνοπτικό βιβλίο. Οι εταιρείες μπορούν να υιοθετήσουν μια στρατηγική CRM για να κατα……続きを見る

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational……続きを見る

Comprendete gli elementi essenziali della gestione delle relazioni con i clienti (CRM) in soli 50 minuti con questo libro pratico e conciso. Le aziende possono adottare una strategia di CRM per comp……続きを見る

Begrijp de essentie van customer relationship management (CRM) in slechts 50 minuten met dit praktische en beknopte boek. Bedrijven kunnen een CRM-strategie toepassen om een beter inzicht te krijgen……続きを見る

Compreender o essencial da gestão da relação com o cliente (CRM) em apenas 50 minutos com este livro prático e conciso. As empresas podem adoptar uma estratégia de CRM para obterem uma melhor compre……続きを見る