ａｎ - Consumer Behaviour 3

Peter Bregman, author of the Wall Street Journal bestseller 18 Minutes, offers strategies to replace energy-wasting, counter-productive habits that commonly derail us with truly effective ones. The ……続きを見る

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new frameworkーthe Influence Mix, a totally new way of thinking about consumer……続きを見る

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors ……続きを見る

This book discusses the impact of government policy, other institutional arrangements, organizational practices, collective and individual behaviour, on things of importance to many of us: work, emp……続きを見る

This is a summary of behavioral economist and New York Times bestselling author Dan Ariely's Predictably Irrational: The Hidden Forces That Shape Our Decisions; offering a much-needed take on the ir……続きを見る

We know where we are with a fairy story. There is a cast of predictable characters, the hero or heroine is submitted to terrible trials, cruelty, and injustice but in the end the baddies get their c……続きを見る

Many business leaders do not take care of their health. Each chapter of this interactive manual explores an aspect of the health and vitality of the modern business leader, and provides solutions ba……続きを見る

An in-depth look at the influence of fansーsociety’s alpha consumersーon our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celeb……続きを見る

High levels of well-being at work is good for the employee and the organization. It means lower sickness-absence levels, better retention and more satisfied customers. People with higher levels of w……続きを見る

Offers a detailed and entertaining analysis of the daily interactions between managers and employees in creative knowledge intensive organizations. Based on vivid examples, the book shows how both m……続きを見る

The purpose of this work is to enhance understanding and the overall learning experience in OB, and ultimately, to help shape a more conscious workforce of people who have what it takes to succeed d……続きを見る

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches to……続きを見る

The authentic voices of sixty successful women, identify the challenges that they have faced in their careers and the ways in which they have overcome them. These include a male work culture and rec……続きを見る

Corporate social responsibility is examined in this book as multi-stakeholder approach to corporate governance. This volume outlines neo-institutional and stakeholder theories of the firm, new ratio……続きを見る

Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible in theory and practice. The key idea - discovery leadership - enables corporate ……続きを見る

In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. T……続きを見る

Organizational change is still an issue of high importance for organizations, yet many change initiatives fail. These failures are often attributed to a lack of consideration of existing organizatio……続きを見る

This work proposes that Carl Menger’s Subjective Theory of Value (STV), and its subsequent elaboration by Ludwig von Mises as Praxeology, provides a useful alternative to more common methods in the ……続きを見る

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealedーand how you can use them to lead your company to the top of the food chain For decades, consumers an……続きを見る

A collection of short, bite-sized nuggets of insight into the psychological ups and downs of the leadership journey from one of the world’s top thinkers on leadership. Leadership often means living ……続きを見る

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongl……続きを見る

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000……続きを見る

What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing. Neuromarketing is a new field of marketing research that studies consumers’ sensorimot……続きを見る

The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in……続きを見る

This second edition demonstrates that there are more conditions and actors prevalent in the economy than are considered today, and builds a balanced view of responsibility that would not be shunned ……続きを見る

Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regar……続きを見る

Veel ondernemers klagen dat ze te weinig klanten binnenhalen via internet. Verrassend, want de online bestedingen groeien gigantisch. Voorkom dat je concurrenten met jouw klanten aan de haal gaan. O……続きを見る

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid gr……続きを見る

BANYAK BUSINESS PEOPLE biasanya berbakat masa mula2 memilih business apa nak mulakan. Tapi untuk kekalkan momentum biar terus berjaya, perlukan tindakan yang luar biasa. Tindakan yang luar biasa tu ……続きを見る

Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketi……続きを見る