ａｎ - Consumer Behaviour 4

Persuasion Series Book #2 Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? P……続きを見る

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building ……続きを見る

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platfo……続きを見る

Normal Rationality is a selection of the most important work of Edna Ullmann-Margalit, presenting some influential and widely admired essays alongside some that are not well known. She was an unorth……続きを見る

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with th……続きを見る

Welcome to this episode of the Real Fast Results podcast! Today’s special guest is Alice Seba. She is a content marketing master. There are so many uses for content when you are building a business.……続きを見る

The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to……続きを見る

Challenging the conventional narrative that the European Union suffers from a "democratic deficit," Athanasios Psygkas argues that EU mandates have enhanced the democratic accountability of national……続きを見る

This book is the second edition of Well-being: Productivity and Happiness at Work that shows how to improve well-being in organizations. As with its predecessor, this new edition is remarkably timel……続きを見る

This book looks at financial advisory from a behavioural perspective, and focuses on how the nature of the relationship between advisors and clients may affect the ability of the advisor to perform ……続きを見る

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strate……続きを見る

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few……続きを見る

Have you ever wondered why some people are able to become super-successful entrepreneurs while others just dream about it? Have you always wanted to follow in the footsteps of the world’s wealthiest……続きを見る

This is the companion workbook for the textbook Principles of Microeconomics. Each chapter features a wide variety of exercises, ranging from basic multiple-choice questions to challenging mathemati……続きを見る

In ‘Uber voor alles’ legt journalist Rens Lieman de gevolgen bloot van de opmars van on demand-bedrijven als Uber, Deliveroo en Airbnb. Een taxi bestellen we via Uber, een schoonmaker via Helpling e……続きを見る

If you want to gain the winning edge for your sales performance, it’s time to embrace the entire customer life cycle. Your job may be all about sales, but not your customers. Did you know that the a……続きを見る

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having int……続きを見る

Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to th……続きを見る

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. Loyal customers are the beating heart of every great business.?Why d……続きを見る

Um dos seguimentos que mais cresce é o mercado de nichos no mundo dos produtos digitais, pois segmenta e especializam os negócios, isso é um caminho natural que o mercado esta seguindo devido ao vol……続きを見る

The kingdom of Saudi Arabia is at a crossroads economically, and faces the challenge of a weakening economy that could implode before 2030, the year set as a timetable by the kingdom in its Vision 2……続きを見る

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Ch……続きを見る

Ehi, pss…… La crescita si fa con la spesa, non con la produzione nè con il lavoro. Così viene generato reddito, quel reddito che serve a fare nuova spesa. Tocca allocare quelle risorse di reddito pe……続きを見る

Questo libro nasce per dare risposte semplici, pratiche ed efficaci alle principali questioni riguardanti il neuro marketing e le sue relative influenze nella branca della neuro economia. L’obiettiv……続きを見る

LE CONFESSIONI DI UN EX MALANDRINO che per 22 anni ha operato al servizio delle banche e delle finanziarie . Pur non essendo mai iscritto all'albo degli avvocati, ordine dei PROFESSIONISTI gestito d……続きを見る

PROGREDITI MA NON EVOLUTI: INTRODUZIONE AL PENSIERO SISTEMICO. Cosa lega Copernico ai rettili? E un genio matematico agli orsi polari? Cosa hanno in comune il traffico e la crisi economica? O il mal……続きを見る

Sono un Economaio, studio l’Economia dei consumi, quella che gli accademici non scorgono e che le facoltà di Economia non insegnano. Scrivo corsaro, questo mi tocca per non dire il già detto, mentre……続きを見る

Quanto valore siamo in grado di esprimere nell'azienda in cui lavoriamo? Come possiamo concretizzare al meglio le nostre potenzialità? Quali sono le strategie per gestire i contesti di stress e comp……続きを見る

Fare la spesa è divertente per qualcuno, un male necessario per altri. In ogni caso occorre tenere gli occhi ben aperti, per non cascare nei mille tranelli che i pubblicitari prima e i supermercati ……続きを見る

Un ebook pensato per le attività "malate" che attraversano come molte un periodo di crisi, ma che hanno gestori arguti e ambiziosi decisi a portare avanti il proprio marchio. Perchè rassegnarsi al c……続きを見る