ａｎ - Consumer Behaviour 5

Il settore del lusso affascina e fa sognare, è sinonimo di bello e qualità, di menti creative, aziende storiche e importanti profitti. Se prima però bastavano queste essenziali caratteristiche perfa……続きを見る

Che cos’è il brand management e come funziona? Come si sviluppano competenze in questa materia? Quali strategie è possibile seguire per creare, amministrare e rendere vincente un marchio personale o……続きを見る

Su, dai, ci siamo quasi, un ultimo sforzo; quel dannato inizio della crisi già si intravvede. Si, è vero, quello della fine non ancora checchè ne dicano proprio quelli che avrebbero dovuto prevedern……続きを見る

Acquisizioni, fusioni, bail-in e bail-out. Il mondo delle banche sta cambiando velocemente fisionomia e, parallelamente a questi rivolgimenti vistosi nell’assetto societario, con meno clamore ma alt……続きを見る

Una storia, quella decennale della crisi economica, con la Gente alla ricerca del bandolo della matassa per uscirne. 8 puntate, da bere tutte d’un fiato, per un'Inchiesta/Orgoglio. Si, orgoglio, che……続きを見る

Psss, ascoltate cosa dicono quelli ficcati nelle stanze dei bottoni: "Io e i miei colleghi potremmo avere valutato male la forza del mercato del lavoro, il grado con cui le aspettative di lungo term……続きを見る

“New Ritual Society is impressively thorough and wide- ranging” - Randall Collins “The development of consumerism-related and mass-culture art is also taken into consideration. And this is not merel……続きを見る

Chi sono i persuasori digitali? Quali sono le tecniche di web marketing occulte che utilizzano sul web? Esistono strumenti di difesa a riguardo? Tutte le risposte e molto altro ancora nel primo sagg……続きを見る

Ogni rete è illuminata: la prima ricerca organica sui Gruppi di acquisto solidali lombardi, “Dentro il capitale delle relazioni” L’economia solidale ha la forma di una “rete”: questo libro racconta ……続きを見る

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates t……続きを見る

In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions ……続きを見る

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legendー“one of the leading minds in the world of branding” (NPR)ーexplores the art and science of conjuring irresistible products and ideas. "Sutherla……続きを見る

Greg Cesar has a fantastic opportunity to present to you that hardly anyone else is harnessing right now. Greg is an international expert in creative internet marketing strategies. Over 100,000 peop……続きを見る

This book sets the agenda to turn behavioral economics, which has long been considered a subordinate discipline, into mainstream economics. Ghisellini and Chang expose the conceptual and empirical i……続きを見る

This book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what exten……続きを見る

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remot……続きを見る

'Lots of ideas for making gifts and decorations but not spending tons of money buying them' Jenni Murray Celebrating midwinter is not about what you buy or how much you spend – it's about your attit……続きを見る

Invest in the future! Everything you need to capitalize on the tech revolution Our lives are on the verge of being reshaped by advanced technology. Fast Forward Investing provides the knowledge and ……続きを見る

Haga que su negocio comience como nunca antes con estas estrategias vitales ¿Le falta un método comprobado de ganar tracción para su nuevo negocio? ¿Necesita una forma de atraer posibles inversores ……続きを見る

In this episode of the Real Fast Results podcast, special guest, Joshua B. Lee is here to offer his advice and help you to get more visibility for your books, information products, or anything else ……続きを見る

'It is going to change the way in which we understand many modern debates about economics, politics, and society' Ha Joon Chang, author of 23 Things They Don't Tell You About Capitalism Over the pas……続きを見る

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it perma……続きを見る

In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building ……続きを見る

Histórias e Cases de Pessoas Apaixonadas pela Expansão do Varejo, Franchising e Shopping Centers. Como em toda evolução, há pessoas que se destacam e fazem a diferença. Os autores deste livro fazem ……続きを見る

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios……続きを見る

Considering efficiency, equality, and morality, this book argues for qualified market expansion, particularly in legalizing kidney sales and prostitution. Legalizing prostitution will benefit both m……続きを見る

Niche fashion magazines speak to a highly fashion literate readership and mix the codes of style magazines, glossy women's magazines and art catalogues. They are often produced and read by people en……続きを見る

Human Development in an Unequal World deals with the twenty-first-century challenges of unstable economic growth and sustainability and the re-emergence of deprivations and inequalities in multiple ……続きを見る

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a m……続きを見る

Deb Gabor offers advice on branding for authors, publishers, and content creators. Deb is the founder and brand dominatrix of Sol Marketing, which is a brand strategy consultancy that is obsessed wi……続きを見る