ａｎ - Public Relations 1

The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano an……続きを見る

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achiev……続きを見る

Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organi……続きを見る

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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must b……続きを見る

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence ……続きを見る

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governm……続きを見る

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges……続きを見る

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniq……続きを見る

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. A……続きを見る

Les 3 clés qui régissent la communication aux médias Pourquoi une entreprise ou une personnalité devraient-elles se préoccuper des blogs, des médias, de Youtube, Facebook, Instagram plutôt que de se……続きを見る

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free ……続きを見る

360 Degrees of Success is furnishing simple, effective and user friendly tools you can tailor into your personal, professional---business life and create your success at any age or time. 続きを見る

Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and ge……続きを見る

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work bet……続きを見る

From Parent-Teacher’s meet to Corporate Board Conglomerations: You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different t……続きを見る

The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS b……続きを見る

What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mento……続きを見る

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps ……続きを見る

The benefits of performance appraisal in the business world have caused an upsurge of books and programs for use in management, but few of the methods described bother to verify that the underlying ……続きを見る

Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates di……続きを見る

The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting,……続きを見る

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprece……続きを見る

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their comm……続きを見る

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched……続きを見る

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes st……続きを見る

Students taking a personnel or human resources management course often do not enter the course bursting with curiosity or unbridled enthusiasm. After all, what kind of excitement can there be in stu……続きを見る

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'publi……続きを見る

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that m……続きを見る

A primer on the future of PR, marketing and advertising ー now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make eve……続きを見る