ａｎ - Public Relations 1

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The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governm……続きを見る

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must b……続きを見る

Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organi……続きを見る

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that……続きを見る

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges……続きを見る

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence ……続きを見る

A primer on the future of PR, marketing and advertising ー now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make eve……続きを見る

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achiev……続きを見る

The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano an……続きを見る

A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context. A valuable resource for researchers, students or practi……続きを見る

Building a Thriving Brand: New Principles for Personal and Business Success In today's era, many individuals are successfully establishing prosperous businesses based on their personal brands. Howev……続きを見る

Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the……続きを見る

This eBook+ version includes the following enhancements: Pop-up definitions to explain terminology Live links to external research and real-world examples Interactive quizzes featuring multiple cho……続きを見る

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfol……続きを見る

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject thro……続きを見る

Você deseja conquistar a habilidade de falar em público com confiança, impacto e maestria? Quer transmitir suas ideias de forma clara e persuasiva, cativando a audiência em qualquer situação? Se a r……続きを見る

This book develops the main political lessons that the Mexican Neozapatismo movement brings us, in its almost 30 years of public life. Thus, beginning by defining the singular concept of Autonomy th……続きを見る

En tiempos donde nada es lo que parece, cuidar la reputación empresarial resulta más urgente que nunca ¿Qué es la reputación y por qué es tan importante cuidarla? ¿Qué tan poderoso es el rol del rel……続きを見る

The Smart Impression isn't just another book about looking good or sounding confident. It's a practical guide for anyone who wants to show up with purpose, connect more meaningfully with others, and……続きを見る

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based gui……続きを見る

Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable, triggering migration patterns and resource shortages, in turn causing civil ……続きを見る

Corporate Communication: Concepts and Practiceーa comprehensive and engaging textbookーhelps in understanding the underlying concepts and real-life strategies of communication in modern-day corporat……続きを見る

Wenn sie die Silber Farben Dose auf den Cover Bild sehen denken Sie wohl an Fisch. Aber warum denken Sie daran, den die Dose ist Leer. Es gibt auch Fleisch oder Fertig Gerichte wie Ravioli oder soga……続きを見る

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application……続きを見る

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming t……続きを見る

Gemeinsam geht bekanntlich vieles leichter. Dieses Sachbuch ist ein Leitfaden für Menschen, die zusammen mit anderen etwas bewegen wollen, zum Beispiel Gründer von Initiativen sowie Mitglieder und F……続きを見る

We're at a special moment in the entrepreneur and media space. With more and more people starting businesses and building personal brands, bootstrappers need to know how to grow without spending a t……続きを見る

Übergreifendes Ziel dieser Arbeit ist es, die Professionalisierung von Investor Relations (IR) in börsennotierten KMU in Deutschland zu erforschen sowie zu ihrer zukünftigen Etablierung in den Unter……続きを見る

Looking for the ultimate book to help reengineer the way your company manages performance? Here is a major work that lays the groundwork for successful change at virtually every step in maximizing i……続きを見る