What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices ……続きを見る
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success……続きを見る
A San Francisco Chronicle Bestseller • An NPR Best Book of the Year
The New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the worldーbrazen……続きを見る
At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using t……続きを見る
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る
Dieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergange……続きを見る
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identi……続きを見る
Marketing has changed foreverーthis is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る
Provides the knowledge and tools needed for the future of survey research
The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, a……続きを見る
Our manual is the best asset you can have to help you throughout your recruitment, so you can achieve it under optimal conditions, and face countless unexpected situations .
Why such a reasonable pr……続きを見る
Tackling significant issues facing an America-led civilization, it reminds us how each and every generation must ensure the hand-over processes take place or risk the vaunted start of the breakdown.……続きを見る
«Индивидуальные личностные особенности этого мужчины, такие как необыкновенная вспыльчивость, простецкая заносчивость, надменность, гордость и бесцеремонность позволяют ему достаточно легко создават……続きを見る
著者:Leo Paul Dana
出版社: Taylor & Francis
発売日: 2012年12月06日
Learn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Explo……続きを見る
CHI E’ FRANCO?
Che cosa può succedere in una multinazionale quando questa domanda viene fatta troppo tardi…
Quando i Manager non comprendono il valore delle persone, seguendo i freddi numeri e le re……続きを見る
You've got staff appraisals coming up and you're dreading them. What to prepare? What to say? The way you give feedback could set you all up for a fantastic bonus, or send your productivity into a d……続きを見る
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information pres……続きを見る
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real re……続きを見る
«Oн считает своей обязанностью, своим долгом продолжая, закреплять в социуме дело отцов-основателей. Мечтой этого человека является начать большое дело для потомков. Особенно с возрастом этот мужчин……続きを見る
Don’t be fooled; counseling is an “art.” Or should I say, effective counseling is an art. Effective counseling is one of the most powerful tools to create a harmonious workplace and foster cooperati……続きを見る
How long does it take to buy a loaf of bread? A pair of shoes? A car?
These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stop……続きを見る
The Companies that have got CNC Machine Tools in Turkey E-Book . Market Search of Machinery Sector (CNC Machine Tools ) in Turkey.
The Companies that using CNC Machine Tools in Metalworking S……続きを見る
In one short decade, the internet has become a critical part of our everyday lives. In this timely new book, internet data analysis expert Bill Tancer makes sense of why this is, and reveals what ou……続きを見る
著者:Yu (Aimee) Zhang
出版社: Springer Berlin Heidelberg
発売日: 2016年04月07日
A major objective of this book is to identify the key determinants of
successful inter-firm collaborations in the telecommunications industry in Australia and China, utilizing both qualitative and q……続きを見る
著者:Daniel Prokop
出版社: Daniel Prokop
発売日: 2015年05月21日
In our desperate attempt to stay young forever we have achieved eternal childishness, rather than eternal youth. Mankind has gradually become Pankind.
We live in an adolescent society, Neverland, wh……続きを見る
An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development.
This is much more than just a series of summarie……続きを見る
著者:Alan E. Boyer
出版社: Alan E. Boyer
発売日: 2015年05月11日
Ever wondered why some people receive or give such superior performance appraisals? Well wonder no more. This brief but useful eBook can help. Whether you are an employee, manager, upper management ……続きを見る
Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands
Launched from branding g……続きを見る
Effectively introduce and promote analytics within your enterprise
All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are s……続きを見る
An insightful, behind-the-scences portrait of the technology giant Apple
Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs……続きを見る