ａｎ - Research 2

Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, a……続きを見る

Our manual is the best asset you can have to help you throughout your recruitment, so you can achieve it under optimal conditions, and face countless unexpected situations . Why such a reasonable pr……続きを見る

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 20……続きを見る

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on th……続きを見る

Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with t……続きを見る

This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation. The inclusion of n……続きを見る

What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tractable. But, a human can take several seconds to ma……続きを見る

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 5……続きを見る

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small ……続きを見る

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text……続きを見る

Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL - Marktforschung, Note: 1,7, Technische Universität Kaiserslautern, Sprache: Deutsch, Abstract: Quantitative Forschung [...] ist derze……続きを見る

The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key issue in supply chain management. Focusing on the strategic-alliance three-level supply……続きを見る

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the w……続きを見る

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged mem……続きを見る

Notre guide aidera les recruteurs à trouver et recruter plus de talents. Tout aussi important, il aidera les professionnels à trouver de meilleurs emplois en leur donnant un aperçu des pratiques de ……続きを見る

Managing the Maze –Your Guide to Position Classification and Position Management...is the second book in the series by author Susan Custard. Bringing more than 30 years of federal human resources ex……続きを見る

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about pe……続きを見る

Inequalities in incomes and wealth have increased in advanced countries, making our economies less dynamic, our societies more unjust and our political processes less democratic. As a result, reduci……続きを見る

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current f……続きを見る

Este libro resume las experiencias recogidas a partir de vivencias personales directas y de investigaciones de campo a lo largo mi carrera profesional en los últimos diez años. Si bien durante el de……続きを見る

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approac……続きを見る

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand wh……続きを見る

Change or Die. What if you were given that choice? If you didn't, your time would end soonーa lot sooner than it had to. Could you change when change matters most? This is the question Alan Deutsc……続きを見る

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new frameworkーthe Influence Mix, a totally new way of thinking about consumer……続きを見る

Das Praxisbuch erläutert anschaulich anhand konkreter Fälle, wie Analogien für die Prognose und Erhöhung der Akzeptanz neuer Produkte und Projekte genutzt werden können. Der Leser erhält eine „Schri……続きを見る

Movies produced in the 1980s made $2.5 billion. These movies did this through original stories (content) and special effects (design). Actors and actresses? Not so much. The most profitable movie of……続きを見る

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers an……続きを見る

This book begins with a review of basic results in optimal search for a stationary target. It then develops the theory of optimal search for a moving target, providing algorithms for computing optim……続きを見る

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in rea……続きを見る

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena,……続きを見る