ａｎ - Research 22

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of ……続きを見る

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for……続きを見る

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krü……続きを見る

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of……続きを見る

The Manager’s Toolbox examines 99 tools used for both personal and professional growth. Many of these tools a manager will want to employ on a daily basis. These tools are designed to aid any manage……続きを見る

GAP analysis methods endeavor toward developing visionary solutions to complex problems by bifurcating or simplifying the problem into measurable steps. The combined thesis ‘Economic Perils of the M……続きを見る

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations……続きを見る

Employee conflict can ruin an organization and all companies need some method to resolve these conflicts. The author provides four conflict resolution models. A brief review of each model and links ……続きを見る

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often th……続きを見る

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planni……続きを見る

Un guide pratique et accessible pour comprendre la théorie de la Gestalt Avis à tous les férus de communication : les formes créent du sens et véhiculent naturellement un message ! Forts de cette ré……続きを見る

China became the world's top manufacturer in 2010, with a razor-thin margin over the USA. With so much of the global manufacturing output going to China, the West has become smarter and far more edu……続きを見る

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensiv……続きを見る

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Rec……続きを見る

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary. 続きを見る

All too often we find ourselves in the position of being an IT manager with little or no training on what it takes to correctly staff a team. This is a critical skill for us to have. Ultimately, the……続きを見る

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is fo……続きを見る

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "……続きを見る

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fre……続きを見る

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements ……続きを見る

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become……続きを見る

Den Ausgangspunkt jeglicher Marktaktivitäten und Beginn des Kaufentscheidungsprozesses bilden die Bedürfnisse potenzieller Kunden und die damit verbundene Präferenzbildung. Trotz ihrer essentiellen ……続きを見る

Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on th……続きを見る

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing p……続きを見る

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest a……続きを見る

Many small businesses need direction in human resources management. Small businesses generally are not large enough to hire their own Human Resources Manager, but are still in need of human resource……続きを見る

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to pro……続きを見る

This book contains seven brilliant articles which shares the insights on managing people remotely. In the first chapter, Darel Cullen’s article,“How to Motivate Your Team,” applies Maslow’s pyramid ……続きを見る

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch cam……続きを見る

Bullying in the workplace is an increasingly present phenomenon within relationships at work. However, the need to prove that bullying has occurred before action can be taken is an immediate obstacl……続きを見る