ａｎ - Research 25

Thank you for your interest in this booklet. The "The Basics" series, is a series of booklets designed to help you get the basics or foundations about a subject. Time is one of our most precious res……続きを見る

Detailliertes Lehrbuch mit Schwerpunkt auf der Konsumentenverhaltensforschung Dieses Lehrbuch geht der zentralen Frage nach, ob und auf welche Weise uns Werbung im Kaufentscheidungsprozess nachhalti……続きを見る

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survi……続きを見る

This book provides detailed instructions for reading and writing a patent. The book presents useful instructions for undergraduate and graduate students as well as post-doctoral, researchers and pro……続きを見る

The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other waste……続きを見る

All our lives, we’ve been looking for how we can be happy and successful at work and in life, when all along the answer is just there in the attitudes that we use in our daily lives. This explains w……続きを見る

This book deals with solving a pressing organizational challenge of bringing employees up to speed faster. In the fast-paced business world, organizations need faster readiness of employees to handl……続きを見る

A four-color journey through a complete Tableau visualization Tableau is a popular data visualization tool that’s easy for individual desktop use as well as enterprise. Used by financial analysts, m……続きを見る

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages a……続きを見る

Dieses essential will Praktikern, die keine eigene Marktforschungsabteilung haben, einen einfachen Leitfaden an die Hand geben, um kleinere qualitative Forschungs- und Marktforschungsprojekte eigens……続きを見る

First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in ……続きを見る

Dieses essential beschreibt, wie Unternehmen mithilfe von Archetypen besonders gute Geschichten erzählen können. Der Schwerpunkt liegt auf der Kreation von Bewegtbild-Videos im Rahmen des Content Ma……続きを見る

For decades, business marketers have waltzed into budgeting meetings not always being able to justify how they spent prior funds or how such spending made a difference in the marketing of the compan……続きを見る

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and……続きを見る

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researcher……続きを見る

Un manuale di Marketing Pratico che ti mostra come creare liste di clienti in target per aziende che operano nel Business To Business - B2B. Il testo inizia spiegando come attraverso alcune buone pr……続きを見る

Un guide pratique et accessible pour comprendre le concept du marketing mix Puisque réaliser une campagne de lancement ou de repositionnement d’un produit demande une excellente connaissance du marc……続きを見る

This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathem……続きを見る

Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consum……続きを見る

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date……続きを見る

The original SEO Help kicked off the trend for down-to-Earth, practical SEO advice that helps your online business succeed. The previous edition of this book won Book Authority's "Best SEO Book of A……続きを見る

Si vous pensez que sortir constamment de grandes idées créatives mène inévitablement à de longues heures de travail, au chaos et au burnout, on a seule chose à vous dire : Repensez-y. Repensez vos p……続きを見る

Que sont les affiliations et comment fonctionnent-elles ? Quelles sont les meilleures stratégies opérationnelles pour exceller dans ce domaine ? Quelles sont les étapes que vous devez connaître pour……続きを見る

Ce livre a été créé pour donner des réponses simples, pratiques et efficaces aux principales questions concernant le neuro-marketing et ses influences dans la branche de la neuroéconomie. L'objectif……続きを見る

Este libro fue creado para dar respuestas simples, prácticas y efectivas a las principales preguntas sobre el neuro-mercadeo y sus influencias relacionadas en la rama de la neuroeconomía. El objetiv……続きを見る

¿Qué son las afiliaciones y cómo funcionan? ¿Cuáles son las mejores estrategias operativas para sobresalir en este campo? ¿Cuáles son los pasos que necesitas saber para iniciar? En esta guía encontr……続きを見る

This book was created to give simple, practical and effective answers to the main questions concerning neuro-marketing and its related influences in the branch of neuroeconomics. The objective: to a……続きを見る

Quem são os persuasores digitais? Quais são as técnicas de web marketing escondidas que utilizam na web? Existem instrumentos defensivos a este respeito? Todas as respostas e muito mais no primeiro ……続きを見る

This book is an outline for identifying potential vendors, conducting negotiations and engaging purchasing agreements to provide goods and/or services that meet procurement needs. In the course of t……続きを見る

The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning. The reasons for this impending downfall are not hard to discern. The prices the industry c……続きを見る