**Discover the Secrets to Market Mastery!**
Are you ready to embark on a journey that will transform the way you understand markets and consumer behavior? Dive into "The Art of Market Analysis: Crac……続きを見る
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only s……続きを見る
Gain insights into how consumers see your brand and discover how to maximize your brand image. Understand the importance of brand perception and association and learn how to use brand attributes and……続きを見る
Discover the essentials of customer analysis and insight with this non-technical comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and w……続きを見る
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop thei……続きを見る
¿Cómo se construye una gran marca?, ¿Qué elementos son claves en la definición de marcas exitosas como Nike, Patagonia o Zara?, ¿Qué fracasos mostraron a Apple o Disney el camino hacia el éxito?, ¿C……続きを見る
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to……続きを見る
If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then this Book is for you! Whether you are in B2B or B2C, this Book defines the most popul……続きを見る
Forget good to great. Most startups struggle to avoid going from drowning to dead. And advice from unicorns with billions in the bank won't always apply to scrappy founders weeks away from not makin……続きを見る
Hanya sedikit bidang pekerjaan yang mengalami perubahan drastis dan mendalam dalam beberapa tahun terakhir ini, seperti profesi liberal. Konsultan dan profesional telah menemukan diri mereka terjepi……続きを見る
Що таке мережевий фактор? Як він впливає на якість життя людей? Які існують приховані правила, що дозволяють використовувати мережі на свою користь?
Ми всі живемо в численних мережах, але мало хто з……続きを見る
Buku ini dibuat untuk memberikan jawaban yang sederhana, praktis dan efektif atas pertanyaan-pertanyaan utama mengenai pembuatan rencana SEO yang disusun dengan baik dan mekanisme kerjanya. Tujuanny……続きを見る
Businesses typically encounter problems first and then seek out analytical methods to help in decision making. Business Analytics: Solving Business Problems with R by Arul Mishra and Himanshu Mishra……続きを見る
"I know what my startup's goals are but I have no idea how to get there"
In the field, the truth is most startups die from being unable to materialize their goals into actual results. Too much strat……続きを見る
著者：Jan Y. Yang
出版社： Springer Nature Switzerland
発売日： 2024年03月06日
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to ……続きを見る
著者：Jan Lies
出版社： Taylor & Francis
発売日： 2024年06月21日
Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just cus……続きを見る
A presente obra representa algo ímpar no mercado editorial relativo à literatura acadêmica sobre procedimentos, métodos e técnicas de pesquisa: ela é a primeira obra publicada no Brasil sobre pesqui……続きを見る
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
P……続きを見る
The next generation, Gen Z, is more different than any other generations compared. With Next Generation Customer Experience, Jeofrey Bean (Customer Experience Revolution and Customer Experience Rule……続きを見る
El escenarioTe acabas de incorporar como director de cuentas de una importante agencia de comunicación y marketing de España.Tienes que preparar un plan de comunicación para un concurso que acaba de……続きを見る
Unlocking ChatGPT's Potential: Practical Tips and Tricks for Everyday Use
In a world rapidly evolving with the advances of artificial intelligence, ChatGPT emerges as a groundbreaking tool designed ……続きを見る
Fine-tune your marketing research with this cutting-edge statistical toolkit
Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challen……続きを見る
Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bests……続きを見る
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to diff……続きを見る
Unlock the secrets of consumer behavior with Neuromarketingーyour ultimate guide to the cutting-edge intersection of neuroscience and marketing. This comprehensive book delves into how the brain's i……続きを見る
