ａｎ - Research 1

What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices ……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using t……続きを見る

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identi……続きを見る

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.”……続きを見る

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success……続きを見る

Dieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergange……続きを見る

A San Francisco Chronicle Bestseller • An NPR Best Book of the Year The New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the worldーbrazenl……続きを見る

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る

Jak zamienić swoją pasję do muzyki w źródło dochodu? Czy można sprzedawać swoją muzykę bezpośrednio w sieci? Jak promować swoją pracę przy niskich kosztach, osiągając jednocześnie ważne wyniki? Cała……続きを見る

Как превратить свою страсть к музыке в источник дохода? Можно ли продавать свою музыку прямо в Интернете? Как продвигать свою работу с низкими затратами при достижении важных результатов? Вся правда……続きを見る

Peu de domaines de travail ont connu des changements aussi radicaux et profonds ces dernières années que celui de la profession de free-lance. Le consultant et le professionnel se sont retrouvés coi……続きを見る

This book begins with a review of basic results in optimal search for a stationary target. It then develops the theory of optimal search for a moving target, providing algorithms for computing optim……続きを見る

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in rea……続きを見る

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena,……続きを見る

How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surfa……続きを見る

Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill. The author provides a tool kit for negotiation, demonstrating new methods and giving practic……続きを見る

Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, suc……続きを見る

Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radica……続きを見る

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild……続きを見る

Auf allen Hierarchieebenen werden in Unternehmen Entscheidungen auf Basis von Marktkenntnis und -erfahrung getroffen. Je besser und aktueller die (Markt-)Informationen sind, desto größer ist die Wah……続きを見る

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for o……続きを見る

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You……続きを見る

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to dig……続きを見る

Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of c……続きを見る

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement emp……続きを見る

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to th……続きを見る

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about pe……続きを見る

Inequalities in incomes and wealth have increased in advanced countries, making our economies less dynamic, our societies more unjust and our political processes less democratic. As a result, reduci……続きを見る