"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US
Written by entrepreneurs, for entrepreneurs, the book e……続きを見る
著者：Danilo Zatta
出版社： Taylor & Francis
発売日： 2025年12月12日
After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition ……続きを見る
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environ……続きを見る
著者：David Piovesan
出版社： Taylor & Francis
発売日： 2025年10月08日
Drawing on original primary data, this book offers a comparative account of the European bookshop model, charting how it has evolved in the contemporary economy, how recent industry transformations ……続きを見る
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.
If Web 2.0 describ……続きを見る
Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen ……続きを見る
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize o……続きを見る
This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise i……続きを見る
Retail has never existed in a vacuum.
This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped by and in turn influenced their social and politic……続きを見る
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almo……続きを見る
‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UK
The pace of change in retail is accelerating. Will you be a passenger, or the driver?
Retail leaders face d……続きを見る
The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different d……続きを見る
Les Etats-Unis sont le pays leader du commerce mondial, mais aussi une référence, un pays où le commerce est roi. Le Retail : c’est le premier secteur économique doté d’une incroyable force de frapp……続きを見る
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It lin……続きを見る
En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialis……続きを見る
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management.
Loyalty management is increasingly identified with t……続きを見る
SE VOCÊ BUSCA MAIS DO QUE SOBREVIVÊNCIA E DESEJA CRIAR UM LEGADO NO VAREJO, ESTE É O LIVRO PARA VOCÊ!
Em A arquitetura do varejo do futuro, Rodrigo Waughan de Lemos desmistifica as técnicas e estrat……続きを見る
One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CE……続きを見る
Nicht nur der rasante Aufstieg von Internetgiganten wie Amazon, auch die Fragmentierung der Arbeitsverhältnisse zwingen gewerkschaftliche Akteure im deutschen Einzelhandel in einen permanenten Reorg……続きを見る
Retail management is not an easy career path. Long hours, missed holidays, and countless sacrifices can wear down even the strongest. Yet for those who stick with it, retail can be one of the most r……続きを見る
De retail kraakt in haar voegen door de economische crisis en de digitalisering van de samenleving. In 'Het einde van online winkelen' laat Wijnand Jongen zien dat de echte oorzaak dieper ligt: wink……続きを見る
De retail kraakt in haar voegen door de economische crisis en de digitalisering van de samenleving. In 'Het einde van online winkelen' laat Wijnand Jongen zien dat de echte oorzaak dieper ligt: wink……続きを見る
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る
The retail market in the UK is worth more than 〓400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industr……続きを見る
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic ……続きを見る
Retailers are being advised to review their supply chains in a bid to accelerate their speed to market. Fashion Logistics assesses the growth and changes in the industry as well as the drivers of ch……続きを見る
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and su……続きを見る
‘Essential reading for any retail leader’ – Paula Bobbett, Chief Digital Officer, Boots UK
The pace of change in retail is accelerating. Will you be a passenger, or the driver?
Retail leaders face d……続きを見る
A practical guide for store owners and managers who want to create a better store team and shopper experience. A proven framework for having effective on-the-sales-floor conversations that make an i……続きを見る
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages ……続きを見る
