Retailing 1

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 describ……続きを見る

The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of r……続きを見る

Retail has never existed in a vacuum. This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped by and in turn influenced their social and politic……続きを見る

This open access book presents three future consumption trendsーtechnology, sustainability, and wellbeingーand discusses what impact those trends will have on the ways we shop. What will be importan……続きを見る

The objective of this report is to examine the extent to which countries in Latin America and the Caribbean participate in global value chains and what are the drivers of such participation. Product……続きを見る

This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accele……続きを見る

In "How Department Stores Are Carried On," W. B. Phillips offers an insightful exploration of the inner workings of department stores during the early 20th century. Through a meticulous examination ……続きを見る

Flora Delaney, retail expert and consultant helps retailers across the globe fix their operations. And she says retail success comes from just 7 Timeless Principles. Each chapter dives into real-wor……続きを見る

A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer. In……続きを見る

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile……続きを見る

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages ……続きを見る

A delightful fiction about a young lad breaking into the advertising business at the turn of the last century. The principles covered here illustrate what modern marketers should be using. Please en……続きを見る

WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create persona……続きを見る

One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CE……続きを見る

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing……続きを見る

**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guardian 'A masterclass in deeply researched investigative ……続きを見る

A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd……続きを見る

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchーbefore you waste mo……続きを見る

Welcome to the world of online entrepreneurship! With the surge of the digital era, opportunities to establish a successful business are no longer confined to physical stores. One of the most popula……続きを見る

徐重仁深耕台灣流通業40多年的突圍式經營哲學， 他如何從學習日本到超越日本，成為日本了解台灣流通業不可不知的人物！ 到便利商店領包裹、繳帳單，再順手買杯咖啡，用ibon買張高鐵票…… 這些我們再自然不過的消費……続きを見る

La versione in lingua italiana del libro che i collezionisti, gli antiquari e i rivenditori di materiale fotografico hanno apprezzato in inglese. L'edizione 2016 in italiano contiene le stime di olt……続きを見る

Over 1900 estimates of camera lenses products from 124 brands. The book has been doing research estimates in Italy, Europe and America. The evaluation has provided a range between a minimum and a ma……続きを見る

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of……続きを見る

Getrieben durch das rasante Wachstum des Einzelhandels über das Internet (E-Commerce), hat sich das Multi-Channel Retailing fest im Handel etabliert. Unter Multi-Channel Retailing versteht man ein s……続きを見る

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews). The retail industry was alrea……続きを見る

In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retail……続きを見る

The Global eBook report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia and the Arab world. It combines the best available data and re……続きを見る

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates cont……続きを見る

Japan's high-speed Internet access services such as ADSL, CATV Internet and FTTH are considered the cheapest and fastest state-of-the-art services drawing international attention. In this book the a……続きを見る

Information is power - you know that. But, how do you research the best Twitter strategies, without spending too much of your time (and money) on it? The average person earns $ 1100 per week, which ……続きを見る