Retailing 4

Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue 続きを見る

Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technol……続きを見る

This book explains China’s intellectual property perspective in the context of European theories, through a critical examination of intellectual property theory and practice focused on China’s compl……続きを見る

“Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of ……続きを見る

Are you a budding entrepreneur with a great product idea? Launch It Quick is the perfect book for anyone who is starting or thinking about a product business. In this book, Tracy Barnhart gives you ……続きを見る

The entry of transnational retailers into emerging markets inevitably disrupts the existing retail and distribution structures. Thailand experienced such disruption to its traditional retailing syst……続きを見る

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned th……続きを見る

Examining the implications of recent important developments, the primary aim of this book is to bridge the gaps in existing literature on India-Pakistan economic engagement and to examine various as……続きを見る

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of ……続きを見る

As children, many people dreamed of having a tree house, a place where they could get away to play and relax. Today, more and more people are making this dream a reality for their children, especial……続きを見る

The book focuses on food security highlighting the role of indigenous knowledge and scientific research in addressing the plight of poor small-scale agricultural producers. Rapidly growing global po……続きを見る

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Chang……続きを見る

Setting up a shop, retail unit or market stall is one of the most accessible small business start-up options - it needs no specific training, no compulsory qualifications and no large capital outlay……続きを見る

Mit einem Umsatzvolumen von über 1.800 Mrd. Euro ist der Handel als Branche eine der wichtigsten Stützen der deutschen Volkswirtschaft. In den vergangenen Jahren zeichnen sich signifikante strukture……続きを見る

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-co……続きを見る

This edited volume offers a new and original approach to the study of technological change in retail finance. Documenting developments in the US alongside case studies from Mexico and Europe, Techno……続きを見る

Developing relationships in the new retail environment is the key to success. Identify new ways to enhance your relationships with suppliers, customers and the communities that you operate in. 続きを見る

A la cart is for suppliers, producers, processors and others in the food industry who want to understand what is important to food retailers. Everyone in the food industry needs to understand what r……続きを見る

”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanctーUSP, marketing warfare, positioningーto smithreens…The author has captured the essence of successful marketing i……続きを見る

This publication provides insight into the agricultural sector. It illustrates new tendencies in agricultural economics and dynamics (interrelationship with other sectors in rural zones and multifun……続きを見る

Grand Rapids, Michigan was the center for shopping in western Michigan with department stores, five-and-dimes and more, until the advent of the shopping mall. For decades, downtown Grand Rapids enjo……続きを見る

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three……続きを見る

Ever been stressed by the queue in a fast food restaurant? Or an airline check in? Or had to wait ages in an A&E? When was the last time that you had to queue for something and enjoyed the experien……続きを見る

This book analyzes the wrapping and packaging machinery sector in the Emilia/Bologna district in Italy and compares the most recent trends with those in the industry in Schwäbisch Hall and Waiblinge……続きを見る

The inspiring stories of 6 people who changed history. Contents: Mayer Amschel Rothschild who started a bank which made his family rich Cornelius Vanderbilt who became one of the richest people in t……続きを見る

In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘c……続きを見る

“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businessesーany successful client relationship strategy must consider the unique perspectives of women. Sm……続きを見る

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U……続きを見る

Economic Life of Mexican Beach Vendors: Acapulco, Puerto Vallarta, and Cabo San Lucas is based on interviews with 82 men and 84 women who vend their wares on beaches in three Mexican tourist centers……続きを見る

Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploit……続きを見る