Retailing 6

This book is a multidisciplinary analysis of cultural, regional and economic factors affecting international food trade. Contributions from expert authors illuminate the importance of food culture p……続きを見る

This book offers a collection of studies on regional integration and the dynamic business environment in East Asia. The papers included, originally presented at the 2014 Asia Pacific Business Confer……続きを見る

Explore the broad, fascinating history of the Eaton's department store empire. Exhaustively researched and thoughtfully written by a prominent department store historian. Canada's largest and most w……続きを見る

Michael J. Lisicky, the author of several critically acclaimed department store history books, brings out charming stories about this beloved Baltimore institution. For 132 years, Hutzler Brothers C……続きを見る

Why does my shampoo stop working? Are my cosmetics poisoning me? What does hypoallergenic mean? Are organic products better? Every day thousands of people turn to the scientists at the popular blog ……続きを見る

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this……続きを見る

This book investigates the less-explored dimensions of how industries in different Indian subnational spaces or states have responded to the growing phenomenon of internationalization. What factors ……続きを見る

Would you like to know the outlook for Luxury consumables in China in 2015 and beyond? This specialist report has it all. Adriaan Brits is the lecturer for a large international group on Udemy where……続きを見る

Das Konsumverhalten wandelt sich und wir alle kaufen immer mehr im Internet ein. Amazon und Co. haben verheerende Folgen für den stationären Handel. Dabei geraten vor allem die mittelständischen Ein……続きを見る

This book addresses topical development issues in India, ranging from land acquisition, poverty alleviation programs, labor market issues, the public-private partnership (PPP) model and fiscal feder……続きを見る

Attending your first craft fair can be an exciting but terrifying time. I have been attending markets since I was a little girl and this is a collection of 39 of the best pieces of advice I have for……続きを見る

Herbst Department Store held sway on Fargo's Broadway for nearly 90 years. In 1887, a young merchant named Isaac Herbst came to Fargo to seek his fortune. He proved to be a dynamic salesman, and by ……続きを見る

A truly inspirational memoir, this is Ed's story: an affecting, candid and wildly funny tale of one man's meteoric rise to the top of the retail and fashion world – from heroin addict to MD of Liber……続きを見る

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic ……続きを見る

Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience ……続きを見る

In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship wi……続きを見る

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends……続きを見る

The Reid Method – A Blueprint for Achieving Sales Mastery Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced techno……続きを見る

Lessons from New Zealand's top entrepreneur on surviving tough times. Michael Hill believes it's possible to succeed in a downturn - in fact, it is the perfect situation in which to perfect a busine……続きを見る

Maas Brothers opened in 1886, and for more than 100 years it was the commercial and social hub for generations of Tampa Bay shoppers. From its historic downtown Tampa store, to its sleek St. Petersb……続きを見る

The book provides a comprehensive examination of patterns and determinants of production networks in East Asia, a key driver in the region’s global success. It provides the reader with an accessible……続きを見る

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international compan……続きを見る

Dieses Buch hilft Ihnen, Ihren Messeauftritt zu kalkulieren, zu planen, ihn durchzuführen, abschließend zu evaluieren und aus den Ergebnissen die richtigen Schlüsse für Ihren zukünftigen Messeauftri……続きを見る

Das Buch liefert eine praxisorientierte Einführung in das Fach Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Faches behandelt und die wichtigsten Konzept……続きを見る

Dieses Buch beschreibt einen praxiserprobten ganzheitlichen Ansatz, wie sich Methoden aus Wissensmanagement, Kundenbeziehungsmanagement (CRM) und Change Management mit Hilfe von wissensbasierten Sof……続きを見る

Die Trendzielgruppe der „LOHAS“ (Lifestyles of Health and Sustainability) wird vom Handel als Konsumgruppe stark umworben und steht verstärkt im Visier von CSR-Managern. Doch wie denken diese Konsum……続きを見る

Management-Coach Harry Holzheu hat aufgrund seiner jahrzehntelangen Praxis im Umgang mit Führungskräften und Entscheidern Eines festgestellt: In den letzten fünf Jahren ist die Verunsicherung grösse……続きを見る

Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsin……続きを見る

Märkte verändern sich, Unternehmen auch. Was oft vergessen und doch immer wichtiger wird: Veränderung braucht Kommunikation - Veränderungskommuni-kation! Nur die ermöglicht Unternehmen, den Mitarbei……続きを見る

„Gerrit Heinemann zeigt in seinem Buch acht Erfolgsfaktoren für den Internethandel der neuen Generation auf. Anhand von internationalen Best Practices lernen Entscheidungsträger im Handel Beispiele ……続きを見る