Retailing 3

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchan……続きを見る

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How much do you know about what really goes on at your local supermarket? We see them every week and they are privy to some of our most intimate secrets – those we wouldn't even share with our close……続きを見る

Clusters of specialized businesses are being promoted around the world, aided by high-profile examples such as Silicon Valley. Using evidence from high- and low-income economies, as well as detailed……続きを見る

After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating m……続きを見る

In 1890 the Lauerman brothers opened a general store in the lumber-boom town of Marinette, Wisconsin. The business prospered, and soon the brothers abandoned their small quarters on Main Street for ……続きを見る

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Retail is a real challenge in Australia. With migration to Australia, the opening of retail businesses by these new arrivals has been one of the driving factors in the growth of Australian retail s……続きを見る

The Internet and modern day self-publishing opportunities have made this the perfect time to become an author. Publishing your own writing doesn't require the approval of a publishing house, nor d……続きを見る

This book provides insight into the potential for the market to protect and improve labour standards and working conditions in global apparel supply chains. It examines the possibilities and limitat……続きを見る

The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World". This complete summary of the ideas from Robert Spector's b……続きを見る

Business History and International Business are cognate subjects. There are few, if any, studies of international business that do not require a proper study of context. International business decis……続きを見る

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FROM THE BESTSELLING LOUISE BAGSHAWE, NOW WRITING AS LOUISE MENSCH comes BEAUTY, a novel of glitz, glamour, power and business. 'A classic of the genre' Daily Express Blend it. Sculpt it. Shape it. ……続きを見る

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative app……続きを見る

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core fun……続きを見る

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time w……続きを見る

Made To Order: The Sheetz Story traces the fascinating history of Sheetz, Inc., a regional convenience retailer that battled the odds and cemented its name among the acclaimed ranks of America's mos……続きを見る

This book takes a comprehensive look at Japanese firms engaging in export and foreign direct investment (FDI) and develops new methods and data to investigate the internationalization of firms, whic……続きを見る

Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unfor……続きを見る

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business ow……続きを見る

Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradict……続きを見る

This book documents the history of Thalhimers department stores, through stories and vintage photographs. Thalhimers was founded in Richmond in 1842 by German Jewish immigrant William Thalhimer as a……続きを見る

Do you have a small business that you want to move forward? Does your business have a brand? No? Then it's something you have to do right now! Branding is more important than any other things, espec……続きを見る

The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms. Comprehensive and insightful, Adrian Furnham explores the role that ……続きを見る

Fashion matters to the economy, to society and to each of us personally. What we wear tells the story of who we are or who we want to be more quickly than anything else. Yet even as fashion touches ……続きを見る

In 1906, the downtown area of Los Angeles was fundamentally a small town when Charles Von der Ahe opened his little Groceteria on the corner of Seventh and Figueroa Streets using $1,200 in savings. ……続きを見る

A la cart is for suppliers, producers, processors and others in the food industry who want to understand what is important to food retailers. Everyone in the food industry needs to understand what r……続きを見る

The inspiring stories of 6 people who changed history. Contents: Henry J Heinz, the man who invented tomato ketchup William Lever who made millions from soap Michael Marks, founder of the Marks and ……続きを見る