Retailing 7

Revenue Management bezeichnet ein – vor allem in der Dienstleistungs- und Sachgüterindustrie – eingesetztes Konzept zur effektiven Nutzung unflexibler Kapazitäten. Ziel ist es, diese Kapazitäten in ……続きを見る

Das Change Communications Jahrbuch 2011 beleuchtet alljährlich herausragende Veränderungskommunikations-Projekte europäischer Unternehmen. Vorgestellt werden insbesondere die Siegerprojekte des Euro……続きを見る

Der Wettbewerb im Handel ist durch vielfache Herausforderungen geprägt, sei es durch neue Geschäftsmodelle, durch neue Konkurrenten und Kooperationspartner oder neue elektronische Formate. Im „Handb……続きを見る

Die Logistik hat sich in der Praxis seit langem etabliert. Um ihr erfolgswirtschaftliches Potential ganz ausschöpfen zu können, fehlt es aber häufig immer noch an verlässlichen Steuerungsinformation……続きを見る

Bonusprogramme für Kunden haben spätestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Dieses Standardwerk gibt ein……続きを見る

Markus Fost trägt aktuelle, relevante Erkenntnisse zum E-Commerce systematisch zusammen und bereitet sie für die Praxis auf. Dabei richtet er sich an Unternehmenslenker und Manager aus diversen Bere……続きを見る

"A lot of people will be interested in the famous bookshops of the world: Jorge Carrión has gone and visited them all. We can't travel right now, but we can travel in books." MARGARET ATWOOD Why do ……続きを見る

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and s……続きを見る

This book examines the impact and shortcomings of the TRIPS Agreement, which was signed in Marrakesh on 15 April 1994. Over the last 20 years, the framework conditions have changed fundamentally. Ne……続きを見る

Discover how brick-and-mortar brands create extraordinary experiences that keep drawing customers into their stores. How do some stores and restaurants break through the clutter; compete with bigge……続きを見る

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im Digital Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Com……続きを見る

PERFECTLY CLEAR MELTS AWAY THE FOG OF THE MYSTERIOUS WORLD OF DIAMONDS Karen Simmons goes way beyond the “4 C’s” of marketing which include color, clarity, cut, and carat weight which are important ……続きを見る

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli a……続きを見る

Using original qualitative ethnographic field interviews and quantitative field survey results, Consumption, Informal Markets, and the Underground Economy explores the rationale for and model of 'of……続きを見る

The popularity of recent television drama series such as The Paradise and Mr Selfridge, and the splendid three-part documentary Shopgirls: the True Story of Life Behind the Counter, is evidence enou……続きを見る

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The Complete "How-to" Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained Gain the knowledge of this new a……続きを見る

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution c……続きを見る

China has become such an important element of the global economy that its influence cannot be ignored in almost any field of endeavour. The phenomenal impact of FDI in China and its (largely trade-r……続きを見る

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, ……続きを見る

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It refle……続きを見る

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-……続きを見る

Das Buch analysiert die Herausforderungen der Distribution in Afrika am konkreten Beispiel der Distributionslogistik in Westafrika und bietet konkrete Lösungsansätze für Unternehmen. Afrika rückt se……続きを見る

This book is the first to analyze Chile’s salmon farming industry in discussing industrial development in terms of the management of public goods. The book highlights important aspects of learning a……続きを見る

The European payment market has undergone rapid transformation in recent years due to changes in payment habits, new business rules and new legal frameworks and regulation. There has also been an ad……続きを見る

Everyone loves to shop and eat out! Most shoppers and diners are not aware of a niche industry of professionals dedicated to designing, building and maintaining these stores and restaurants. This sp……続きを見る