Retailing 8

Using original qualitative ethnographic field interviews and quantitative field survey results, Consumption, Informal Markets, and the Underground Economy explores the rationale for and model of 'of……続きを見る

The popularity of recent television drama series such as The Paradise and Mr Selfridge, and the splendid three-part documentary Shopgirls: the True Story of Life Behind the Counter, is evidence enou……続きを見る

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "……続きを見る

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercia……続きを見る

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitab……続きを見る

Today's shopping culture is turning the shopper into a zombieーand the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by……続きを見る

The Complete “How-to” Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained Gain the knowledge of this new a……続きを見る

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution c……続きを見る

China has become such an important element of the global economy that its influence cannot be ignored in almost any field of endeavour. The phenomenal impact of FDI in China and its (largely trade-r……続きを見る

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It refle……続きを見る

This special issue of QJEC marks the final instalment of the journal. The QJEC has had a long-standing history of international scholarship focused on the emerging field of electronic commerce with ……続きを見る

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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-……続きを見る

Das Buch analysiert die Herausforderungen der Distribution in Afrika am konkreten Beispiel der Distributionslogistik in Westafrika und bietet konkrete Lösungsansätze für Unternehmen. Afrika rückt se……続きを見る

This book is the first to analyze Chile’s salmon farming industry in discussing industrial development in terms of the management of public goods. The book highlights important aspects of learning a……続きを見る

The European payment market has undergone rapid transformation in recent years due to changes in payment habits, new business rules and new legal frameworks and regulation. There has also been an ad……続きを見る

Everyone loves to shop and eat out! Most shoppers and diners are not aware of a niche industry of professionals dedicated to designing, building and maintaining these stores and restaurants. This sp……続きを見る

This book studies the relationship between administrative capacity and a member state’s influence in the European Union. More specifically, it studies member states’ ability to exert control over th……続きを見る

This book brings together a collection of papers on international trade and international finance, instead of treating the two as disjoint fields of study. The volume, while focusing on the recent d……続きを見る

Dieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für den stationären Handel darstellt. Das Shopping der Zukunft zeichnet sich durch ein begleitendes Zusammenspiel von sozialer Vernet……続きを見る

This unique edited collection explores the ways in which entrepreneurship acts to shape self-identity for Indian women and validate their identities in a patriarchal society. Differing from existing……続きを見る

This book develops new, original methods of welfare comparison and comparative dynamics between distinct and discretely positioned (rather than continuously related) socioeconomic situations. These ……続きを見る

The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR cha……続きを見る

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail fi……続きを見る

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this ……続きを見る

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers ……続きを見る

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reade……続きを見る

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry.……続きを見る

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant t……続きを見る

Private online digital currency systems offer people accessible, convenient, and inexpensive everyday financial tools outside of traditional bank-owned and operated platforms. Digital currency syste……続きを見る