Retailing 11

This book addresses the legal and contractual obligations of sea carriers regarding due care for the cargo under a contract of carriage. While the general framework employed is the leading internati……続きを見る

A Michael Moore for the Dot.com generation, ‘21 Dog Years’ is Mike Daisey’s wickedly funny story of life in the New Economy trenches. In 1998, when Amazon.com went to temp agencies to recruit people……続きを見る

"Top Ten Business Books For 2017" - Forbes The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, t……続きを見る

La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consi……続きを見る

Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by loss prevention staff. The book offers an in-depth overview of analytics, first illustrating how ana……続きを見る

Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dom……続きを見る

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concep……続きを見る

In 'Das Paradies der Damen' von Emile Zola wird die Geschichte von Denise Baudu erzählt, die nach dem Tod ihres Vaters gezwungen ist, in Paris bei ihrem Onkel, dem Besitzer eines Kaufhauses namens '……続きを見る

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinkin……続きを見る

Ce catalogue rassemble les ouvrages actuellement publiés aux éditions du Masque d'Or. Toute commande est possible en imprimant le bon de commande en fin de catalogue et en l'envoyant à l'adresse ind……続きを見る

A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business 続きを見る

This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manu……続きを見る

Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today req……続きを見る

Personalisierung gilt im Handel als wichtiger Wettbewerbsvorteil. Dieses Buch zeigt, wie der Handel mittels zeitgemäßer E-Commerce-Technologie kundenindividuelle Angebote erzeugen kann, um Umsätze u……続きを見る

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to pro……続きを見る

Dieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für „Early Movers and Adopters“ und welche Risiken es für die „Legarts und Late Movers“ hat. Wer als Händler bereits einen Bogen um d……続きを見る

Retail is now the largest employer in the United States. For the most part, retail jobs are “bad jobs” characterized by low wages, unpredictable work schedules, and few opportunities for advancement……続きを見る

Based on migration dynamics in the Southern African Development Community (SADC) region, this edited volume focuses on the activities of grassroots and informal non-state actors. The authors explore……続きを見る

Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US……続きを見る

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards pro……続きを見る

In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish ……続きを見る

Drawing from extensive archival work and long-term ethnographic research, this book focuses on the so-called Bhotiyas, former trans-Himalayan traders and a Scheduled Tribe of India who reside in sev……続きを見る

Durch den zunehmenden Einsatz von erneuerbaren Energien befindet sich das deutsche Elektrizitätsversorgungssystem in einer grundlegenden Transformation. Dies wirkt sich auf verschiedenste Bereiche d……続きを見る

Footfall.in - Know your smart shopper focuses on helping retailers get ready for the Phygital Age. What exactly is Phygital? Is it a way to increase footfall at your store? Why are some online giant……続きを見る

Stellen Sie Ihren B2B-Vertrieb auf den Prüfstand! Der Einkauf hat sich in den letzten 15 Jahren radikal professionalisiert. In vielen Branchen ist der klassische Flächenvertrieb massiv vom Aussterbe……続きを見る

Le dropshipping est une méthode permettant de gérer un e-commerce, un business internet ou de vendre sur des places de marché, sans gérer de stocks. C'est le fournisseur qui prend en charge tout la ……続きを見る

TCP Model is a model focus the attention of retailer on three main things, which are increasing traffic, increasing conversion rate and increasing profit per transaction. Then the book gives a step-……続きを見る

The TPP was negotiated among 12 economically diverse countries, including some most highly developed and rich countries (i.e., the United States, Japan, Australia, Canada, New Zealand, and Singapore……続きを見る

Dieses Buch aus der Anti-Stress-Trainer-Reihe ist auf die Berufsgruppe der Handelsvertreter zugeschnitten. Ein hohes Arbeitspensum sowie Termin- und Erfolgsdruck und der Umgang mit schwierigen Kunde……続きを見る

本书以作者的工作经历为主线，通过分析壹些真实案例，由浅入深地阐述了销售过程中常碰到的问题以及应对策略，是壹本系统阐述销售人员成长过程的书籍。本书可以帮助有志于从事销售工作或者刚从事销售工作的读者少走……続きを見る