ｒｅＹ - Industrial 1

For too long, our recognition of leadership has been reserved for a select few-presidents, CEOs, or historical icons. We have been captivated by charismatic figures on the cover of Forbes or viral s……続きを見る

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marke……続きを見る