Industrial 1

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is se……続きを見る

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight ……続きを見る

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 続きを見る

In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any busin……続きを見る

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 m……続きを見る

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know……続きを見る

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenb……続きを見る

»Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.« Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, st……続きを見る

At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in……続きを見る

The Companies that have got CNC Machine Tools in Turkey E-Book . Market Search of Machinery Sector (CNC Machine Tools )  in Turkey. The Companies that using CNC Machine Tools in Metalworking S……続きを見る

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order prev……続きを見る

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can ……続きを見る

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenb……続きを見る

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both……続きを見る

In this business essential for the Digital Publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws……続きを見る

The must-read summary of Adrian Slywotzky's and Richard Wise's book: "How To Grow When Markets Don't". This complete summary of the ideas from "How to Grow When Markets Don't" shows that for many ye……続きを見る

아이폰의 등장으로 모바일은 새로운 시대를 열어가고 있다. 아이폰으로 시작된 스마트폰은 전통적인 소통 수단으로서의 역할을 훨씬 뛰어넘어 사회 모든 분야에서의 패러다임 전환을 이끌어가고 있다. 이 책에서는……続きを見る

Do you want to set up a successful trade show? There are lots of things you have to take care before it'll be a success. This ebook compiles tons of tips from REAL trade show organizers and particip……続きを見る

Fashion matters to the economy, to society and to each of us personally. What we wear tells the story of who we are or who we want to be more quickly than anything else. Yet even as fashion touches ……続きを見る

Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today. Forget making website after website, all you need is 10 minutes and A……続きを見る

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look ……続きを見る

Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders. A renowned authority on international investing brings the complex machina……続きを見る

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practica……続きを見る

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the devel……続きを見る

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies an……続きを見る

Standards are everywhere, yet go mostly unnoticed. They define how products, processes, and people interact, assessing these entities' features and performance and signaling their level of quality a……続きを見る

Direct marketing just got easier Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Busine……続きを見る

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on ……続きを見る

Following the opening up of the country in 1979, China saw exponential growth which was mainly fuelled by its export-driven economy. Since China's entry to the World Trade Organization in 2001, the ……続きを見る

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, ……続きを見る