ｒｅＹ - Public Relations 1

A obra que o leitor tem em mãos reúne dezessete especialistas em torno de uma proposta inédita: analisar o cenário contemporâneo e a centralidade do digital na comunicação organizacional. Para tanto……続きを見る

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in t……続きを見る

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! 続きを見る

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing……続きを見る

This book is a guide to success in Public Relations for the independent artist. 続きを見る

Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de Th……続きを見る

As relações públicas experimentam hoje um incrível momento. As pessoas têm mais acesso à tecnologia, criam expectativas de retorno comunicativo por parte das organizações e têm espaço e autonomia pa……続きを見る

The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the expe……続きを見る

Alan's easy to read guide on all aspects of marketing/publicity for business to business worldwide. The special section on press releases is acclaimed by editors as the best ever. Complimentary sect……続きを見る

Hands up if you are happy with the standards of customer service? Nobody?! Well, I am pleased to say that you have come to the right place... Matthew Storey is passionate about changing the face of ……続きを見る

Em todos os setores da economia, é necessário investir em relacionamentos estratégicos que tragam retorno para os negócios e, ao mesmo tempo, considerem os interesses da sociedade. Este livro explic……続きを見る