En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialis……続きを見る
著者:Jason Del Rey
出版社: HarperCollins
発売日: 2023年06月20日
A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.
For years, Walmart and Amazon operated in separate spheresーone a massive brick-and-……続きを見る
The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tas……続きを見る
The global retail industry is in the early stages of an era of profound and unprecedented, change. This book is intended to serve as a wide-ranging, robust, and practical guide to leaders of enterpr……続きを見る