AC - Public Relations 1

Influencia positiva responde a las siguientes preguntas: ¿Cómo puedes ser más influyente y persuasivo? ¿Cómo te gustaría que fuera tu comunicación si fuera excelente? ¿Qué objetivos te gustaría logr……続きを見る

Phineas Taylor Barnum war weit mehr als nur ein Showman - er war ein Pionier, dessen geschickte Taktiken und mutige Ideen das Management bis heute prägen. Mit einer einzigartigen Kombination aus Kre……続きを見る

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal commu……続きを見る

Phineas Taylor Barnum war weit mehr als nur ein Showman – er war ein Pionier, dessen geschickte Taktiken und mutige Ideen das Management bis heute prägen. Mit einer einzigartigen Kombination aus Kre……続きを見る

Si las personas que tienes a tu alrededor no te están impulsando, te están frenando. Nacho Mühlenberg, autor de Dinerograma, regresa con una guía para ampliar tu red de contactos, generar más oportu……続きを見る

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you na……続きを見る

The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "languages." The Human Resources Glossary answers th……続きを見る

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management……続きを見る

Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the……続きを見る

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfol……続きを見る

Este libro es una guía para todo candidato, miembro de un equipo de campaña, dirigente partidista o cualquier ciudadano que quiera construir campañas políticas exitosas y con un impacto positivo en ……続きを見る

The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano an……続きを見る

millions of social media followersmillions of social media followers: Unusual Strategies for Gaining a Genuine and Engaged Audience on Social Media In this book, we will take you through deep into t……続きを見る

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The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in t……続きを見る

Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends w……続きを見る

The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. This entirely new edition substantially ex……続きを見る

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming t……続きを見る

Looking for the ultimate book to help reengineer the way your company manages performance? Here is a major work that lays the groundwork for successful change at virtually every step in maximizing i……続きを見る

“Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” ーKen Samuelson, Principle, The Morehead Group Every busines……続きを見る

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it'……続きを見る

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking ……続きを見る

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowle……続きを見る

MIT LIEBE WERBEN – Für mehr Empathie in der Werbebranche (Das Selbsthilfebuch für Agenturen & Co.) ÜBER DIESES BUCH: Die Medienbranche hat ein (Image-)Problem. Das Bild der „bösen Werbung“ hält Fach……続きを見る

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps ……続きを見る

Media Savvy, Media Success! is a helpful guide by an experienced former reporter. Steve Busalacchi has spent more than 25 years working in and with the news media, and has important insights into ho……続きを見る

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but ……続きを見る

This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to p……続きを見る

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, ……続きを見る

Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business. Packed with practical ideas, this book……続きを見る