AC - Research 1

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attent……続きを見る

Obwohl die Preisdifferenzierung sowohl im Rahmen der mikroökonomischen Preistheorie als auch im Marketing ein wichtiges Konzept darstellt, ist sie bislang eher selten aus Sicht der Kunden näher unte……続きを見る

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s……続きを見る

Der Sammelband führt aktuelle wissenschaftliche Erkenntnisse zu den vielfältigen Segmenten der deutschen Pferdewirtschaft praxisrelevant aufbereitet zusammen. Betriebswirtschaftliche Fragestellungen……続きを見る

Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersu……続きを見る

Au cours de ses 50 années de carrière, Gérald Zaltman a contribué aux champs du comportement du consommateur et des études marketing, en 1) montrant ce que l’interdisciplinarité pouvait apporter à c……続きを見る

"Building a Successful Fashion Business" is the ultimate guide for entrepreneurs looking to make their mark in the fashion industry. This comprehensive book covers everything from starting a fashion……続きを見る

O QUE É SER INOVADOR EM UM MUNDO CADA VEZ MAIS DINÂMICO E TECNOLÓGICO? Como as tendências e os laboratórios de inovação media labs podem catalisar a criatividade ou impulsionar uma cultura que estim……続きを見る

Descubra o fascinante universo da pesquisa de mercado e sua importância no cenário global! Neste livro, você encontrará uma abordagem clara e acessível sobre como os dados e as informações estratégi……続きを見る

Imagina por un momento que todo el tiempo que pasas en redes sociales podría convertirse en dinero real. No solo unos cuantos dólares, sino ingresos suficientes para cambiar tu vida por completo. Ta……続きを見る

Imagine for a moment that all the time you spend on social media could turn into real money. Not just a few dollars, but enough income to change your life completely. Maybe you're already a content ……続きを見る

I went thru many pages and had created several successful pages and groups on Facebook reaching often 10+ followers without spending a penny on it. Until one day I realised that there is a knowledge……続きを見る

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 続きを見る

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethn……続きを見る

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unile……続きを見る

Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bests……続きを見る

"How to Make the Most of Your Online and Offline Thrifted Antique Sales: eBay, Etsy, or Antique Booth Profits" is a comprehensive guide for individuals looking to maximize their profits from selling……続きを見る

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics including how theory may emerge from exploratory data analysis. The book prepares graduate students,……続きを見る

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in ti……続きを見る

En este texto se brindan las herramientas necesarias para la comprensión y ejecución del método analítico de resolución de problemas y toma de decisiones denominado Investigación de Operaciones (I.O……続きを見る

This essay sheds light on the different types of research methods that can be utilized to collect data for a research study, demystifies the best type of research method to utilize for collecting da……続きを見る

This essay sheds light on the different types of research studies that researchers can conduct, reveals the best type of research study to conduct, demystifies the benefits of conducting research st……続きを見る

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of……続きを見る

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to suc……続きを見る

In today's fast-paced corporate world, organizations are constantly seeking innovative strategies to improve their performance and gain a competitive edge. One often overlooked source of inspiration……続きを見る

Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have n……続きを見る

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it'……続きを見る

Would you like the skills vital to effectively communicate with your ideal guest? Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open ……続きを見る

As pessoas são o foco desta obra e a intenção é a de relacioná-las com o assunto qualidade através de vários temas para profissionais da indústria e de serviços que desejam conhecer um pouco mais e ……続きを見る

Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential charact……続きを見る