This book presents the philosophical assumptions of situation ethics to show the practice of morality management that follows from them. This research comprises theoretical and applied aspects: It i……続きを見る
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unile……続きを見る
Account-Based Marketing is changing the discipline of marketingーWhy?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the……続きを見る
著者:James Jacobi
出版社: Morgan James Publishing
発売日: 2020年12月31日
Radical Integrity helps those who have dreamed of becoming a successful leader to become impactful for their team while having a happy, prosperous home life.
Leadership in the workforce can be diffi……続きを見る
THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.
Updated with new insights from global executives.
How do the best salespeople become trusted advisors to top executives? How do they prepare the right messag……続きを見る
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature a……続きを見る
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages ……続きを見る
An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies liv……続きを見る
Following the recent global financial crisis there is a growing interest in alternative finance – and microfinance in particular – as new instruments for providing financial services in a socially r……続きを見る
著者:Jack Cotton
出版社: Jack Cotton, Jr
発売日: 2015年05月14日
What do the people selling that
mansion know, that you don't know?
Whether you're selling a primary or a vacation home, you can apply what wealthy homeowners know to sell your home in the shortest t……続きを見る
Traffic is the lifeblood of any online business. Without a steady amount of traffic flowing into your website, there is no one to sell to and so the business stays inactive and is doomed to fail.
……続きを見る
著者:Chris Jackson
出版社: ASJ Publishing
発売日: 2013年10月17日
Telemarketing has come along way since it began some 50 years ago. This book will show you the history of telemarketing, how business has changed over the years, the best way to recruit the top tale……続きを見る
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreemen……続きを見る
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the s……続きを見る
The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show……続きを見る
Welcome to a New Day in Business Development with a New Model called Philanthropreneuring. As my video shows, we are designing this model so that You can develop a new "Giving While Making a Living"……続きを見る
Praise for stop acting like a seller and Start Thinking Like a Buyer
"Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you wa……続きを見る
著者:Todd K. Jack
出版社: Todd K. Jack
発売日: 2012年09月19日
It is every Internet marketer’s dream of becoming what is classed in the industry as a Super Affiliate. For those of you that have absolutely no idea, an affiliate is someone that sells or promotes……続きを見る
著者:Jack Cotton
出版社: Jack Cotton, Jr
発売日: 2015年05月14日
What do the people living in that
mansion know that you don't know?
And how did they get there? Where did the money come from? Is there some other secret to their home buying success? Yes! Get ready……続きを見る
Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affili……続きを見る
著者:Elizabeth Pace
出版社: HarperCollins Leadership
発売日: 2010年03月29日
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows read……続きを見る
著者:Brian Tracy
出版社: Thomas Nelson
発売日: 2006年07月16日
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling……続きを見る
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods f……続きを見る
Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE
Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than ……続きを見る
Your customers are no longer buying from your company-they're buying from your sales executives. Your sales reps' relationships and reputations are now the lifeblood of your bottom line. Discover ho……続きを見る
GET THE RESULTS YOU WANT IN SALES. FAST.
Today’s successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You ……続きを見る
There are psychological issues that need to be addressed before many prospects are even able to purchase. Some prospect issues are handled by what I call sleight of thought tricks. Others deal with ……続きを見る