Sales & Selling 1

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing……続きを見る

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebr……続きを見る

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different acad……続きを見る

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literatureーwhich lacks in-depth and critical analysisーand technical academic litera……続きを見る

This open access book presents three future consumption trendsーtechnology, sustainability, and wellbeingーand discusses what impact those trends will have on the ways we shop. What will be importan……続きを見る

This is an open access book. With the continuous upgrading of network information technology, especially the combination of Internet - cloud computing - blockchain - Internet of things and other inf……続きを見る

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read……続きを見る

A Wall Street Journal, USA Today, and Publishers Weekly bestseller. A powerful way to master every performance in your career and life from a top business coach and former professional actor. Every ……続きを見る

Valencia Lee has nearly 20 years of sales experience from cold calling, retail stores, door-to-door, business-to-business, and eCommerce. She had been in hundreds of residents' homes and assisted th……続きを見る

To present a multifaceted and holistic perspective of what makes Singaporeans happy, Tambyah, Tan and Yuen discuss the findings and insights from the 2022 Quality of Life Survey, which examines the ……続きを見る

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporat……続きを見る

This is an open access book. The INSYMA 19 will be the first INSYMA to be held in a hybrid format; the offline event will be held in Bali, Indonesia. Bali is chosen as the location of the INSYMA bec……続きを見る

This is an open access book. It has been our great honor to welcome all the participants to the 4th Asia-Pacific Management Research Conference was held in Surabaya, Indonesia, on May 18th–20th, 202……続きを見る

Organizations and societies are facing extreme challenges that require action (IPCC, 2021). The UN's sustainability goals, demographic change, and the green shift are knocking on the door, while tra……続きを見る

Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer……続きを見る

In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem «Rad der Implementierung» ein dauerhaft einsetzbares Business Development Tool für den praktischen Einsatz abge……続きを見る

國際媒體、全球暢銷書、頂尖教練爭相引用的「刻意練習法」！ 這可能是人類第一次擁有關於如何練成天才的統一理論！ 找到天賦，不如找對方法！ 天才與庸才之間的差別不在基因、不在天分，在「刻意練習」！ 原創者親……続きを見る

Désirez une formation de haut niveau en copywriting ? Vous êtes pile-poil au bon endroit. Marre de perdre du temps en formation de faible valeur ? Souhaitez-vous un métier enrichissant avec une fort……続きを見る

Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck u……続きを見る

The book contains a selection of papers that were presented at the 3rd Conference in Managing Digital Industry, Technology and Entrepreneurship (3rd CoMDITE) with the theme: Sustainable Future: Tren……続きを見る

YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and……続きを見る

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen – ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu v……続きを見る

This book will show you how to accurately price your book, how indies should operate pricing and printing vs traditional press norms, and how to create a pricing strategy and communicate value to sh……続きを見る

★ VORREI DIVENTARE UN APICOLTORE, COSA MI SERVE PER INIZIARE? ★ Sia che tu voglia diventare un imprenditore apistico o fare l'apicoltore per hobby e autoproduzione di miele, in questo libro ti illus……続きを見る

This book explores the role of businesses in delivering positive societal and financial outcomes as they seek to bridge the gap between short-term organizational behaviors and long-range sustainabil……続きを見る

Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher Methoden in die Käufer- und Konsumentenverhaltensforschung die Identifikat……続きを見る

This open access book presents recent research and hot topics in the field of real estate science in Japan. It features carefully selected English translations of peer-reviewed papers and excellent ……続きを見る

If you're a consultant or other professional and you're using Zoom (or Teams) for client meetings or you're podcasting, you need to read this ebook. HOW TO SOUND & LOOK GOOD ON ZOOM & PODCASTS does ……続きを見る

Marketing Simplified, An experience based, step-by-step guide to grow sales gets right to what you need to do to market and promote your product or service. You will not find any research, universit……続きを見る