Al - Public Relations 1

Capitalism, Democracy, and Discontent is a thoughtful and wide-ranging exploration of the uneasy relationship between economic freedom, political equality, and public dissatisfaction in the modern w……続きを見る

In a world where educational leadership is often reduced to metrics and mandates, Kind Leadership by Joanna Povall offers something radically different: kindness as a powerful, strategic force for t……続きを見る

In 1991, Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and ……続きを見る

In un mondo in cui la comunicazione evolve al ritmo dell’innovazione digitale, questo manuale propone agli studenti degli insegnamenti di laurea triennale in Comunicazione e Marketing contenuti teor……続きを見る

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences ac……続きを見る

Delivering the Dream is the first book to address a critical question in fashion and luxury: how things are actually done. It focuses on execution as the true driver of long-term brand value. The bo……続きを見る

The definitive textbook for planning, managing and delivering successful events in a dynamic industry. Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensiv……続きを見る

This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns ……続きを見る

This book examines how organizations construct communication frameworks that protect institutional credibility during operational disruptions and public controversies. It explores tensions between r……続きを見る

In his over twenty year–career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all. His work has taken him from the communications headq……続きを見る

Rethinking Marketing Noch nie war die Bedeutung des Marketings höher als aktuell. In einem noch intensiveren und facettenreicheren Wettbewerb, mit anspruchsvollsten Konsumenten und einem desaströsen……続きを見る

If money feels noisy, it's usually not one big purchaseーit's the small repeats you barely notice. Mover For Subscriptions Detox: The Keep-Cut-Replace Audit gives you one method to make spending cal……続きを見る

La crise des subprimes de 2008 a fait naître de nombreuses réflexions sur les capacités des territoires à garantir un rebond économique après un choc ou des perturbations. Si le statut de métropole ……続きを見る

When teams stall, misalign, or drift in circles, the root cause is almost always the same: unclear decisions. Clarity at the Speed of Action delivers a powerful communication system designed to remo……続きを見る

The Symphony of Sales takes you on a transformative journey to redefine the art of selling. Learn how to shift your mindset to achieve maximum sales while ensuring ultimate customer satisfaction by ……続きを見る

In order to know whether or not the corporate social responsibility (CSR) initiative and its related commitments are actually improving the company's performance it is necessary to have in place pro……続きを見る

Professionelle Pressearbeit – einfach, schnell, strukturiert. Dieses E-Book liefert alles, was Sie für erfolgreiche Öffentlichkeitsarbeit brauchen: 50 sofort einsetzbare Pressemeldungs-Vorlagen, ein……続きを見る

Taking up the unique challenges of mega-crisis events, this book provides a framework for rethinking crisis approaches and designing a world that is better prepared to avoid or minimize these catast……続きを見る

Copywriting For Beginners (No Experience Required!) Are You Ready To Master The Art Of Copywriting? If So You’ve Come To The Right Place! Copywriting in my eyes is literally an art, and the ‘Picasso……続きを見る

El Arte del Protocolo: Una Sinfonía de Ideas y Perspectivas es una obra coral que reúne las voces, reflexiones y saberes de 22 académicos e investigadores provenientes de Argentina, Brasil, Chile, C……続きを見る

This state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively……続きを見る

How can senior leaders leverage internal communication to steer their organizations confidently through a crisis? ***Internal Communication in Times of Crisis***is a strategic, authoritative guide f……続きを見る

Come si fa a farsi intervistare e uscire sui media? Come si coltivano le relazioni con i media? C’è un metodo che aiuta a prepararsi per rilasciare un’intervista professionale? Questo quaderno è p……続きを見る

WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Soc……続きを見る

Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidentsーDonald Trump of the United States and Vladimir Putin of the Russian Federationーas mythologized fig……続きを見る

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must b……続きを見る

Spin. Scandal. Strategy. What really drives reputation? Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong? In……続きを見る

Influencia positiva responde a las siguientes preguntas: ¿Cómo puedes ser más influyente y persuasivo? ¿Cómo te gustaría que fuera tu comunicación si fuera excelente? ¿Qué objetivos te gustaría logr……続きを見る

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges……続きを見る

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations f……続きを見る