CK - Public Relations 1

Prepare students for a career in sport media relations. As sport media communication has become intertwined with the frenetic pace of technology, global interconnectivity and versatility have become……続きを見る

Rethinking Marketing Noch nie war die Bedeutung des Marketings höher als aktuell. In einem noch intensiveren und facettenreicheren Wettbewerb, mit anspruchsvollsten Konsumenten und einem desaströsen……続きを見る

Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, inclu……続きを見る

Proven 7-Step Formula for B2B Consultants, Coaches, and Service Providers to Attract More High-Value Clients with a Signature Unique Selling Proposition. A Signature USP is your market-defining decl……続きを見る

This book is for you if you want to discover the transformative power of personal branding and unlock your know-how to become a magnetic person of influence. It's packed with time-served tips, tools……続きを見る

« Une idée puissante ne vaut rien si personne ne vous suit. » "L’Art de Convaincre – Transformez vos idées en victoires" dévoile les clés de la persuasion dans un monde saturé de messages. Entrepren……続きを見る

El Arte del Protocolo: Una Sinfonía de Ideas y Perspectivas es una obra coral que reúne las voces, reflexiones y saberes de 22 académicos e investigadores provenientes de Argentina, Brasil, Chile, C……続きを見る

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their ……続きを見る

Flack Fairy | noun: a savvy public relations expert who makes media appear and stories take shape from seemingly nothing (magical) As a venture-backed startup founder, you know how to pitch a VC and……続きを見る

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand ……続きを見る

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few ……続きを見る

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management……続きを見る

Phineas Taylor Barnum war weit mehr als nur ein Showman – er war ein Pionier, dessen geschickte Taktiken und mutige Ideen das Management bis heute prägen. Mit einer einzigartigen Kombination aus Kre……続きを見る

Turn Doubt into Trust and Close More Sales Than Ever Before! Are you struggling to close deals because your prospects just don't seem to trust you? Do you feel like you're working harder than ever, ……続きを見る

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of finan……続きを見る

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi. Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun……続きを見る

Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends w……続きを見る

Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. Th……続きを見る

The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in t……続きを見る

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a mor……続きを見る

Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of……続きを見る

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Any……続きを見る

Eighteen stories that will educate, entertain and impart lessons on personal branding. In Digital, we fixate on future-proofing, forecasting and iterating for further fortunes. But much of what has ……続きを見る

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to you……続きを見る

If you have never been asked to do a TV interview and you get an offer, you might panic. There's no need to worry. If you have prepared, you should be fine. This book goes through the simple element……続きを見る

This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifi……続きを見る

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal. Updated with a New Afterword by the Author. When news of Volkswagen’s clean diesel fraud first broke i……続きを見る

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the s……続きを見る

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate……続きを見る

A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, an……続きを見る