CK - Sales & Selling 14

Martin Limbeck, Verkaufstrainer und Hardselling-Experte, bringt den Verkaufsprozess wieder auf das Wesentliche: Verkaufen heißt verkaufen. Es geht um den erfolgreichen Abschluss und gleichzeitig um ……続きを見る

Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersicht……続きを見る

Dieses Lehrbuch führt in die Grundlagen der Industrieökonomik ein. Gegenstand der Analyse sind die Entscheidungen der Unternehmen unter den Bedingungen oligopolistischen Wettbewerbs bei homogenen un……続きを見る

Die meisten Verkaufsgespräche scheitern, weil die angebotene Lösung nicht zum Problem des Kunden passt. In solchen Fällen versagt sogar die „Wunderwaffe“ Preisnachlass. „Verkaufsfaktor Kundennutzen“……続きを見る

Jahr für Jahr werden Millionen Euro für Werbung ausgegeben. Und diese Investition entscheidet häufig über Erfolg oder Misserfolg eines Produkts. Ralf Nöcker beleuchtet Werbung und Agenturen erstmals……続きを見る

Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien……続きを見る

Het eerste niet-economische boek over de impact van de crisis op het gedrag van consumenten;;;Graaft dieper dan de puur financiële analyses van de crisis.;;;Een kompas voor mensen en consumenten in ……続きを見る

Speak up, you can become a Beyonder! In many organisations and countries people are desperately searching for leaders that can provide solutions to transcend the many financial, political and enviro……続きを見る

Een managementroman met werkboek 'Een verhaal combineren met knappe inzichten in management. Het is niet iedereen gegeven, maar Marcel Van der Avert brengt deze krachttoer zonder meer tot een goed e……続きを見る

Pop-up. Een recept voor gegarandeerd succes Scoor met je pop-up Waarvoor kun je pop-ups inzetten? Hoe kies je de juiste locatie? Wat doe je met vergunningen, verzekeringen en personeel? Het fenomeen……続きを見る

Cada vez más es necesario brindar una calidad de servicio excelente si queremos que nuestra empresa o negocio siga subsistiendo, y es absolutamente imprescindible hacerlo si queremos crecer. En este……続きを見る

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are bei……続きを見る

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting a……続きを見る

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There……続きを見る

How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book int……続きを見る

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics.You’ll discover ……続きを見る

‘Zou u ons aan een vriend aanraden?’ Door deze vraag aan al je klanten te stellen ontdek je ‘tegenstanders’ (die een slechte indruk hebben en gemakkelijk kunnen overstappen naar de concurrent) en ‘p……続きを見る

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual ……続きを見る

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM,……続きを見る

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Thinking about the unthinkable Today's society is facing challenges of an unprecedented global scale. Economic shifts, ageing population, migration flows and climate change - to name only a few - wi……続きを見る

Tom Piscitelli and John Sedgwick have a combined eighty-plus years of experience in business and sales, and if they’ve learned one thing, it’s that you need to know your customer. Proposition Sellin……続きを見る

Pazarlama devrimini ateşleyen kitap! Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "k……続きを見る

(Please note that this ebook is approximately 9000 words long with an estimated reading time of 30-40 minutes) When you work in sales everything is great while you are hitting target but when you ar……続きを見る

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction ……続きを見る

Traditionally, books on business ethics focus on CSR, companies’ relations with their stakeholders, and corporate citizenship. More recently, green credentials and sustainability have been added to ……続きを見る

The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. Bu……続きを見る

Klanten zijn net mensen... En mensen zijn precies als dieren laat bioloog Patrick van Veen zien: Vrijwel alle sociale interactie in de natuur is gebaseerd op dezelfde principes. We willen allemaal a……続きを見る

Your Beginner Guide To Sell On Amazon ! Do you want to sell on Amazon? Do you know what's the easiest way to start ? Get inside this book and learn from online marketer who has being selling on Amaz……続きを見る

Despite considerable work the answer to basic questions such as ‘what are our ethics and our moral norms now?’ ‘Have they changed since last year?’, ‘If so why?’ remain surprisingly illusive. This b……続きを見る