CK - Sales & Selling 14

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the suppl……続きを見る

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully……続きを見る

The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually planted fifty years earlier? You'll find out how in Stor……続きを見る

The Bottom Line Sales are the lifeline to your bottom line. To succeed in sales, you need to do the opposite of selling. Most organizations today realize the economy has brought on a shift from sell……続きを見る

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin Ameri……続きを見る

This book is for salesmen and saleswomen who are trying to set appointments to present and ultimately sell an innovative product or service to a business customer. These customers usually think they……続きを見る

This manual is a collection of hundreds of sales tips and ideas from over 30 years of meetings, discussions and on the job practice. Included are hundreds of Probing Questions, Answers to the most c……続きを見る

Michael B. Hickland’s ebook Seven Secrets of Superselling is the perfect sales tool for everyone in your organization, from the sales reps to the CEO. The author’s common sense approach and proven t……続きを見る

Can you imagine overpowering the only thing that stands between you and the life of your dreams? What could you accomplish? What would you enjoy? How would you feel if you never let fear, uncertaint……続きを見る

This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relat……続きを見る

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural ……続きを見る

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive rep……続きを見る

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appea……続きを見る

Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their c……続きを見る

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impre……続きを見る

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this……続きを見る

From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the s……続きを見る

"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy*."--Geoffrey Moore, author of* Crossi……続きを見る

Branding drives the bus for most businesses, and is exclusive. Branding tells you what is supposed to happen. In Reputation, the customers drive the bus, and they say what actually happened. The sta……続きを見る

What would you do if you realized you could, in fact, make $1200 a day from your books…from your own website? What would you be willing to do to make that happen?What would you HAVE to do to make th……続きを見る

This book examines the possibilities and limitations of corporate social responsibility in minimising the violent conflict often associated with natural resource exploitation. Through detailed and p……続きを見る

Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This bo……続きを見る

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surp……続きを見る

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to……続きを見る

Dieses Lehrbuch führt in die Grundlagen der Industrieökonomik ein. Gegenstand der Analyse sind die Entscheidungen der Unternehmen unter den Bedingungen oligopolistischen Wettbewerbs bei homogenen un……続きを見る

Wer im Business-to-Business erfolgreich verkaufen will, steht vor besonderen Herausforderungen: Denn Geschäftskunden wollen keine Auflistung technischer Leistungsmerkmale, sie wollen eine passgenaue……続きを見る

Die richtigen Preisstrategien sind unabdingbar für die nachhaltige Profitabilität und die Wettbewerbs- bzw. Zukunftsfähigkeit Ihres Unternehmens. Preiserhöhungen sind in diesem Kontext die Königsdis……続きを見る

Client Value Generation Die Geschäftsmodelle der Banken haben ein Verfallsdatum. Differenzierung, die über die Industrialisierung hinaus geht, wird nötig. Das Machtverhältnis zwischen Bank und Kunde……続きを見る

Die kontinuierliche Entwicklung und Vermarktung von Neuprodukten ist eine zentrale Voraussetzung für den nachhaltigen Geschäftserfolg von Unternehmen. Dabei ist die Generierung sowie sorgfältige Ver……続きを見る

Martin Limbeck, Verkaufstrainer und Hardselling-Experte, bringt den Verkaufsprozess wieder auf das Wesentliche: Verkaufen heißt verkaufen. Es geht um den erfolgreichen Abschluss und gleichzeitig um ……続きを見る