CK - Sales & Selling 15

Les marques, le marketing et la publicité sont aujourd'hui mis sous pression. Plus que jamais, la plus-value de la publicité est remise en question. Ce livre se veut une amorce au débat et à la réfl……続きを見る

Dieses Buch räumt mit Vorurteilen im Vertrieb auf und geht von der steilen These aus: Verkaufen ist einer der schönsten Berufe der Welt – sofern man die richtige Haltung dazu findet und grundsätzlic……続きを見る

Selling skills are learned, not inherited. Ask For The Order! is a sales course that will help greatly improve your sales performance. Sales people are just like professional athletes, and from time……続きを見る

Dieses Buch beschreibt, wie vertrauensvoll beratende Experten – Trusted Advisor – die Marketing- und Vertriebsstrategien in Organisationen wirkungsvoll unterstützen und damit erfolgreicher machen kö……続きを見る

Tip Of The Spear was written with the intent of aiding Sales Development Reps to connect with prospects in a truly memorable way. It acts as a handbook for the modern day SDR with a heavy focus on c……続きを見る

Almost every manager today knows that satisfying customers by meeting their quality demands is a critical component of business success. Quality management is a given in modern companies – a competi……続きを見る

In many businesses sustainability is one person’s passion and responsibility. A large part of their job becomes selling sustainability to other people in the business.This book offers arguments, inf……続きを見る

It is not often that we have the opportunity to hear from the early pioneers of a social movement about how it grew and evolved, but that is exactly what this book sets out to do. The Difference Mak……続きを見る

This book – the first of a two-volume series – argues that, today, stakeholder thinking has evolved into the study of interactive, mutually engaged and responsive relationships that establish the ve……続きを見る

The "social licence to operate" began as a metaphor to bring attention to the need for companies to earn acceptance from their host communities. Today, it is a necessary management framework for com……続きを見る

In response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business ……続きを見る

The menace of a post-truth era challenges conventional policy-making and science. Instead of fighting an uphill battle against populist solutions, those involved in both policy-making and science ha……続きを見る

The world’s social, ecological and economic 
problems are so complex and diverse that there
will never be a “one-size-fits-all” model for 
social innovation. The very nature of social 
innovation as……続きを見る

This groundbreaking new book by business scholar William C. Frederick presents an innovative, exciting – even revolutionary – view of corporate management and the challenges it confronts in today's ……続きを見る

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketi……続きを見る

This book sails in uncharted waters. It takes a human rights-based approach to tax havens, and is a detailed analysis of structures and the laws that generate and support these. It makes plain the u……続きを見る

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and fo……続きを見る

Establishing a policy and building a culture that helps to protect organizations from financial wrong-doing, criminal or civil liability and permanent damage to corporate reputation has become a cen……続きを見る

The Mark, A Real Sales Guy Approach To Selling Corporate Accounts is a raw, gritty, real life example of sales at the highest level. Bryan Seck, the author gives you a real assessment of what sales ……続きを見る

The Keys to your future success! Women are a goldmine of opportunity for any financial advisor looking to accelerate business growth. The key is knowing what women want and how to apply that knowled……続きを見る

Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undenia……続きを見る

Book 1 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone ……続きを見る

Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case ……続きを見る

You’ve heard the term “…in a New York minute,” and you have your own ideas of what it means. Jennifer Gluckow defines it as “fast, clear, direct, and successful.” That’s the way of New York, and it’……続きを見る

Our world is fraught with problems that demand attention: climate change, terrorism, poverty, and injustice to name only a few. Healing the World takes the fundamental teachings of shamans—the hea……続きを見る

This easy-to-follow guide for salespeople trying to generate product excitement over the phone provides quick strategies to help you boost your success rate. As more and more organizations scale bac……続きを見る

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-nee……続きを見る

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more. In his groundbreaking books, Hug Your……続きを見る

Wie Sie Ihre Kunden zu leidenschaftlichen Unternehmensfans machen, zeigen Roman Becker und Gregor Daschmann eindrucksvoll in diesem Buch. Denn im Gegensatz zu zufriedenen Kunden sind Fan-Kunden emot……続きを見る

Do you want to be more successful? Achieve record breaking sales? Make more money right now? Are you committed to learning more about your customers and improving your skills and approach to helping……続きを見る