CK - Sales & Selling 2

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the ……続きを見る

Success in solution business starts by accepting that solutionbusiness is a separate business model, not simply another product category or an extension of the existing product business. This book i……続きを見る

ConnectAbility -noun: 1. an agile approach to running an organization that takes into account the psychology of human interaction; 2. the only way to do business in today’s economy Drawing from the ……続きを見る

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and searc……続きを見る

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chr……続きを見る

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventio……続きを見る

The Art of the Q • Build Your Business with Questions by Charlie Van Hecke Charlie Van Hecke’s new book, The Art of the Q makes the case that we are all in sales! From beginning to end, The Art of t……続きを見る

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaig……続きを見る

Pour optimiser votre visibilité sur Internet, il est nécessaire aujourd'hui, voire indispensable, d'être présent sur Pinterest. Pinterest est le plus récent des bookmarking sociaux et déjà parmi les……続きを見る

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to pr……続きを見る

Découvrez ici les clés essentielles d'une assemblée générale des copropriétaires belges. En 1994, le régime de la copropriété forcée a été largement modifié. Si de nombreux problèmes ont été résolus……続きを見る

Incredibly successful sales people are naturally drawn to action and results; they thrive on the heat of the sales battle. They would rather be learning from an irate customer than reading a textboo……続きを見る

The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dod……続きを見る

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals hav……続きを見る

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced student……続きを見る

Featuring contributions by some of the leading experts in Korean studies, this book examines the political content of Kim Jong-Il's regime maintenance, including both the domestic strategy for regim……続きを見る

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Pract……続きを見る

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complex……続きを見る

This book is intended to be an important contribution to scholars with an interest in the burgeoning area of theory and research on organizational justice. Moreover, the ideas described in the book ……続きを見る

You have enemies. No, I haven’t been reading your Facebook messages. I’m talking about the enemies that are preventing you from becoming the YOU you are meant to be. In Knuckle Sandwich, we will ide……続きを見る

In deze tweede, volledig herwerkte uitgave, biedt top coach Peter Stinckens u een inzicht in verkopen. Maar niet op een manier zoals u die misschien van een boek over verkopen verwacht. In dit boek ……続きを見る

Le financement participatif, pensez-y ! Un projet culturel, créatif, social, humanitaire ? La volonté de créer son entreprise ? Le besoin de la développer ? Tout le monde vous le dira : faites une c……続きを見る

Hamish McKenzie has seen too many clients lose business due to bad pitching habits. In this conversational primer filled with tactical tips, worksheets, case studies, and stories drawn from experien……続きを見る

*The Princeton Review and Entrepreneur Announce America′s Top-Ranking Schools for Entrepreneurship. DePaul University made the top three on the graduate side. The Ryan Creativity Center at DePaul re……続きを見る

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipa……続きを見る

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the ……続きを見る

Direct marketing just got easier Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Busine……続きを見る

Why have customers when you can have FANS? Everything you need to leverage the power of brand evangelists FOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIES Think Like a Rock Star s……続きを見る

As the monetary cost of fraud escalates globally, and the ensuing confidence in financial markets deteriorates, the international demand for quality in financial statements intensifies. But what con……続きを見る

“Customer experience,” or CX, has become a hot topic in the past decade. This guide will show you how to build a world-class customer experience model that delivers a results-driven approach that en……続きを見る