Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen. Dabei folgt……続きを見る
Wie gelingt es, im Verkauf erfolgreich zu sein und den eigenen Umsatz effektiv zu steigern? Dieses Buch führt in eine praxisnahe Methode ein, mit der dies nachhaltig gelingen kann: den Vertriebs- un……続きを見る
Dieses Buch zeigt, wie sich in Kommunikationskampagnen medienübergreifend konsistente Botschaften formulieren, vermitteln und darstellen lassen. Dabei werden sowohl analoge als auch digitale Kampagn……続きを見る
Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren.
Die 20 Grundsätze basieren auf dem weltweit……続きを見る
A Global CEO study by Accenture and the UN Global Compact has shown that 94% of CEOs think that their board should discuss sustainability. And yet there is a real danger that boards are not living u……続きを見る
The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.
Lee Cockerell knows tha……続きを見る
Dieses Lehrbuch führt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Führung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus ……続きを見る
著者:Joel Backaler
出版社: Springer International Publishing
発売日: 2018年08月22日
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing pro……続きを見る
Si vous souhaitez faire des affaires sur internet et gagner réellement de l'argent depuis le confort de votre domicile, vous devez absolument suivre les bonnes stratégies.
Cet ouvrage de haute quali……続きを見る
著者:Martin Limbeck
出版社: Morgan James Publishing
発売日: 2018年10月01日
“This outstanding book goes straight to the heart of successful selling, showing you how to develop unshakable self-confidence in every sales situation” (Brian Tracy, author of Ultimate Sales Succes……続きを見る
You can hear people in sales, from the front-line staff who generate the leads through to the account managers and directors, talking about motivation almost constantly.
Is it really important thoug……続きを見る
著者:Eric K. Clemons
出版社: Springer International Publishing
発売日: 2018年11月04日
How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve?Why are Google and Amazon so valuable to us? Why are Google, Apple, M……続きを見る
Jack Daly is a professional sales coach, speaker, and expert in corporate culture,inspiring audiences to take action in customer loyalty and personal motivation. Jack’s biography is a testament as t……続きを見る
DROPSHIPPING
Start Making Money with Dropshipping Without Spending a Fortune on Courses. Do you want to start a home-based business that brings in a constant stream of income? Are you ready to take ……続きを見る
Das Buch bietet mit dem Social-Media-Zyklus einen systematischen Ansatz zum strategischen Management von Social Media. Es illustriert die Vorgehensweise praxisnah mit vielen Beispielen und Checklist……続きを見る
How to build winning digital products today?
In this book, the authors explore what it takes to build winning digital products today. They focus on the idea that one should stop building software, a……続きを見る
WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)
Many organizations approach customer-centic marketing and innovating their business strat……続きを見る
Histórias e Cases de Pessoas Apaixonadas pela Expansão do Varejo, Franchising e Shopping Centers. Como em toda evolução, há pessoas que se destacam e fazem a diferença. Os autores deste livro fazem ……続きを見る
This book is a remarkable case study of an environmental policy initiative for a national environmental regulatory system in the information age. In 1995 the Indonesian Ministry of Environment took ……続きを見る
Research shows that high-performing organisations focus on diversity and inclusion (D&I). In any workplace, it is important to both understand and recognise the benefits that having a D&I workforce ……続きを見る
Effektiv Feedback geben und empfangen – in nur 50 Minuten
Suchen Sie nach den richtigen Worten, um einen Kollegen auf einen Fehler hinzuweisen? Fühlen Sie sich gekränkt, wenn Ihr Vorgesetzter Sie kr……続きを見る
著者:Nick Smith
出版社: John Murray Press
発売日: 2019年04月04日
In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consul……続きを見る
Dizem que você não deve perguntar para sua mãe se seu negócio é uma boa ideia, afinal de contas ela lhe ama.
Isto está tecnicamente correto, mas não é o ponto mais importante. Você não deveria pergu……続きを見る
Who is McLaren's greatest nemesis?
What disappoints Ocado about their competitors?
What wakes Google up at 4am?
Why does Wimbledon sweat the small stuff?
Wild Thinking will provide readers with the ……続きを見る
著者:John S McKinstry
出版社: Global Publishing Group
発売日: 2019年04月30日
Treat Your Customers Like Animals outlines a counter intuitive approach to selling that leads to rapid sales growth through VALUE Encounters.
The cornerstone to an effective VALUE Encounter, whether……続きを見る
著者:Paul Beckett
出版社: Taylor & Francis
発売日: 2019年06月10日
There is something visceral about ownership. This is mine; you can’t have it. This is mine; you can share it. This is ours. Try to find it.
Contemporary literature and investigative journalism are s……続きを見る
Rod McKinnis presents this powerful and easy-to-read tutorial to dramatically enhance your sales results though a deeper understanding of human behaviors and the underlying life needs that drive the……続きを見る
Dieses Buch erläutert die wichtigsten Erfolgsrezepte für Einzel- oder Kleinunternehmer, die nach modernen und praktikablen Möglichkeiten suchen, um an mehr Kunden und Aufträge zu kommen.
Sie lernen,……続きを見る
Service-Exzellenz: Mit diesem Buch heben Sie sich von der Konkurrenz ab
In diesem Buch über Service-Exzellenz erhalten Mitarbeiter in der Dienstleistungsbrache und im Verkauf wertvolle Tipps, wie si……続きを見る