Revised and updated for the first time since original publication!
Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's……続きを見る
著者：Harry Beckwith
出版社： Grand Central Publishing
発売日： 2000年01月01日
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational b……続きを見る
What's the one critical networking skill that can make or break your career?
Your ability to Get the Meeting!
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innova……続きを見る
Estamos hechos de relatos y, hoy más que nunca, aprender a transmitirlos es la vía más efectiva para entusiasmar y atrapar la atención del público. Este libro reúne el talento de dos genios en el te……続きを見る
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the rese……続きを見る
Wir leben in einer Welt der Daten. Daten allein aber sind wertlos, wenn wir nicht in der Lage sind, aus ihnen Informationen zu gewinnen. Um Informationen aus Daten zu extrahieren, sind Methoden der ……続きを見る
The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the ……続きを見る
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically……続きを見る
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in……続きを見る
Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen. Dabei folgt……続きを見る
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature……続きを見る
Stand out from the competition and become a top-performing seller by mastering a proven sales process.
Imagine you and another street cart vendor in Jamaica are both selling the same exact mangoーsa……続きを見る
著者：Mick Dwyer
出版社： Publicious Book Publishing
発売日： 2019年05月10日
The Price you charge for your services is a compromise between what you think your service is worth and what your clients think your service is worth.
The majority of your competitors will simply gu……続きを見る
Let's be honest, the average business owner doesn't understand sales. So how it is possible to know how to run a profitable business without knowing the basics? In this ebook, we explain how to give……続きを見る
Découvrez et exploitez votre plein potentiel?! Le vendeur, le vrai, saura conseiller, mais il sera aussi fier de sa «?nature?» de vendeur et tentera de conclure sa vente Vous êtes un travailleur aut……続きを見る
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Understand and formulate rigorous marketing strategies and ……続きを見る
Dieses Buch erklärt, wie Sie Angebote im Umfeld öffentlicher Beschaffungsvorhaben passgenau vorbereiten, abgeben und Ihre Erfolgsaussichten signifikant erhöhen.
Die Beteiligung an öffentlichen Aussc……続きを見る
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer ……続きを見る
Créées au début du siècle dernier pour informer les investisseurs sur la santé économique des entreprises de chemin de fer, les agences de notation financière défrayent la chronique.
Mises en cause ……続きを見る
Que devez-vous savoir en tant qu'administrateur ou actionnaire de SRL ? Cet ouvrage thématique vous répondra point par point !
À la suite de l’adoption du nouveau Code des sociétés et associations (……続きを見る
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction ……続きを見る
This book is the first attempt to establish 'economic crime' as a new sub-discipline within criminology. Fraud, corruption, bribery, money laundering, price-fixing cartels and intellectual property ……続きを見る
Part starter-kit, part encyclopedia, and part inspiration, Self-Made Boss is an essential survival guide for small businesses
When it comes to getting practical advice, small business owners too oft……続きを見る
If you want to be the best, you have to have the right skillset.
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic c……続きを見る
著者：Linda B. Tucker
出版社： Bloomsbury Publishing
発売日： 2022年06月16日
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to nav……続きを見る
De bekroonde retailgids The future of shopping: where everyone is a retailer is, na gevierde uitgaves in het Frans, Engels en Chinees, terug met een volledig nieuwe editie The Future of shopping: re……続きを見る
This open access book looks at how a democracy can devolve into a post-factual state.
The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformati……続きを見る
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating ……続きを見る
Humans make mistakes. Many of us lose career ascendency or risk destroying our institutions by doubling down on or ignoring outcomes of our own poor decisions.
Good leaders learn and teach from thei……続きを見る
