D.P - Consumer Behaviour 1

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

I universitetsafhandlingen ”Blikfang”, der oprindeligt blev udgivet i 1986, undersøger Karen Klitgaard Povlsen forskellen på æstetikken i de traditionelle dameblade og i de alternative kvindeblade, ……続きを見る

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange pr……続きを見る

This book offers a comprehensive and coherent presentation of almost all aspects of Capital Market Finance, providing hands-on knowledge of advanced tools from mathematical finance in a practical se……続きを見る

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating ……続きを見る

FT BUSINESS BOOK OF THE MONTH 'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Sa……続きを見る

The problem with customer service is that it is often made out to be more complicated than it really is. Customer service should address the interests of both the business and the customer but this ……続きを見る

Want to know where you can buy $100 iTunes gift cards for $85? Did you know you can pay your taxes by using a cash-back credit card? Why are you still paying $235 a year to rent your cable box? You'……続きを見る

Why does trust collapse in times of crisis? And when, instead, does it become a driver of growth, generating value? Through a sociological interpretation of the thought of John Maynard Keynes, Padua……続きを見る

Participation and social responsibility in innovation is the core theme of this book. Both are issues of organization and not of ethics, or the enforcement of other forms of obligations on individua……続きを見る

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader……続きを見る

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, pa……続きを見る

Creare un blog di successo un ebook che ti guiderà nella creazione di un blog o sito Web di successo. In questo ebook trovi tutte le informazioni e gli strumenti che ti servono per aprire un blog e ……続きを見る

Cornucopia explores the health and economic implications of U.S. farm policy. Using a corn farm in rural South Dakota as his starting point, Johnson reviews the history of agricultural policies in A……続きを見る