D.P - Research 1

Nous verrons que le parcours prodigieux de Philip Kotler se structure autour de cinq grands axes, parfois correspondant à des périodes particulières, qui vont servir à articuler la première partie d……続きを見る

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics including how theory may emerge from exploratory data analysis. The book prepares graduate students,……続きを見る

This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests ea……続きを見る

Carlos Ledó is the company’s founder and owner of the Idai Nature brand, an entrepreneurial agricultural engineer with a background in business management and a believer in the world of branding. He……続きを見る

This article discusses how the cognitive interviewing technique can be adapted for internal disciplinary and grievance investigative interviews within the employment relationship. It also outlines s……続きを見る

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating ……続きを見る

This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity. It highlig……続きを見る

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, pa……続きを見る

Non perdere l’occasione di far crescere i tuoi affari acquistando questo fantastico e prezioso ebook sul web marketing facile e veloce che ti insegna due cose fondamentali per la crescita del tuo bu……続きを見る

Esta segunda entrega reúne diez casos finalistas del Premio ANDA 2016, los cuales cuentan con un fuerte componente de innovación. Como explica Rodolfo León, director ejecutivo de la Asociación Nacio……続きを見る

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes t……続きを見る