著者:Richard Pope
出版社: Magic Pen Books
発売日: 2025年02月21日
The Art of Sales and Building Rapport
Successful sales aren't just about persuasionーthey're about trust, connection, and solving real problems. The Art of Sales and Building Rapport is your essenti……続きを見る
著者:David Priemer
出版社: Page Two Press
発売日: 2024年04月12日
Invest in the proven keys to great sales leadership
In a profession often plagued by poor experiences and bad reputations, great sales leaders who boost the engagement, development, and revenue prod……続きを見る
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for ……続きを見る
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value th……続きを見る
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る
著者:Ross D. Petty
出版社: Springer Nature Switzerland
発売日: 2025年01月13日
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so ……続きを見る
How to Turn Your Workforce into Your Salesforce, and Add 〓1,000s, 〓100,000s or 〓1m+ to Your Bottom-line Profits (Each Year, and Even in Sluggish Times)
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Les techniques de vente d’aujourd’hui sont-elles différentes de celles d’hier ? Poser la question, c’est déjà y répondre. Les techniques de vente ont bénéficié des apports des neurosciences et de la……続きを見る
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises*. Managing Customer Relationships Using Customer Care T……続きを見る
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant mark……続きを見る
Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.
I've spent more than a decade working at the interchap……続きを見る
著者:Howard Pong Yuen Lam
出版社: World Scientific Publishing Company
発売日: 2023年10月02日
This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests ea……続きを見る
To Sell Is Human ...in 30 minutes is the essential guide to quickly understanding the important sales lessons outlined in Daniel H. Pink's best-selling book, To Sell Is Human: The Surprising Truth A……続きを見る
Le management d’équipe peut être défini comme l’ensemble des actions d’encadrement et de gestion du contexte que constitue une équipe. S’appuyant sur les travaux récents en psychologie sociale et en……続きを見る
著者:Daniel D. Prior
出版社: Springer International Publishing
発売日: 2023年05月05日
Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves ……続きを見る
Bounce Theory is a creative sales strategy used to increase your daily activities and leverage customer interactions to help you bypass gatekeepers, foster better communication & build faster relati……続きを見る
Podcasts are online audio and video content delivered via RSS feed.
Continued popularity has established podcasting as more than just a marketing trend. Now, it is considered as one of the best o……続きを見る
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating ……続きを見る
Tutti, nella vita, ci siamo trovati nel ruolo di acquirenti e tutti abbiamo esperienza diretta di cosa veramente ci spinge e ci invoglia all’acquisto: di certo non i venditori insistenti che cercano……続きを見る
Dieses essential zeigt Ihnen, wie Sie anhand von zehn Prüfbausteinen die Kommunikationsqualität und -effizienz in Ihrem Unternehmen überprüfen können. Das systematische Selbstaudit versetzt Sie in d……続きを見る
Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changi……続きを見る
著者:D. Padua
出版社: Palgrave Macmillan UK
発売日: 2016年05月31日
Why does trust collapse in times of crisis? And when, instead, does it become a driver of growth, generating value? Through a sociological interpretation of the thought of John Maynard Keynes, Padua……続きを見る
著者:D. Padua
出版社: Palgrave Macmillan UK
発売日: 2016年05月24日
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to bui……続きを見る
Every day hundreds, possibly thousands of sales are lost because they were not closed properly. Customers left the store or the website only to go somewhere else to buy the same products.
But that d……続きを見る
Who should you follow? How many people should you follow? How often should you tweet?
Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Se……続きを見る
Find and Network with the Right Professionals
You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time ……続きを見る
In this new edition of the classic book, you'll learn how to get the most out of yourself and others by developing people management skills. You will also be introduced to the qualities needed for g……続きを見る
著者:David Priemer
出版社: David Priemer
発売日: 2020年04月07日
When was the last time you enjoyed talking to a salesperson?
While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. W……続きを見る
著者:David Potter
出版社: Taylor & Francis
発売日: 2018年05月15日
We know a lot about change leadership. We understand how to design change programmes, and we know how to prescribe best practice change methods. Yet, despite all this knowledge, it is reported that ……続きを見る
著者:David Power
出版社: Power Media Group
発売日: 2017年01月04日
As an online entrepreneur, I was frustrated by the industry-leading shopping cart platforms...
They were either too complicated to setup, too expensive, had terrible customer service, orーworst of a……続きを見る