This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.
Illustrated through lively short examples and longer case studies from arou……続きを見る
In a world where technology shapes every aspect of our lives, "Digital Shock: Seven Shocks That Are Shaping the Future" delves into the profound disruptions we face todayーand those still to come. D……続きを見る
In a world where technology shapes every aspect of our lives, "Digital Shock: Seven Shocks That Are Shaping the Future" delves into the profound disruptions we face today-and those still to come. Di……続きを見る
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use o……続きを見る
