EMI - Consumer Behaviour 1

Thinking about taking the plunge into entrepreneurship? Then start here. "Sales start with the Customer" is a hilarious tale about two first-time founders trying to make their way in the startup wor……続きを見る

Warum werden die Reichen immer reicher? Dieses Buch enthüllt die psychologischen Mechanismen hinter nachhaltigem Vermögensaufbau und zeigt praxiserprobte Wege, wie Sie reich werden und bleiben könne……続きを見る

**The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot ne……続きを見る

**A Kirkus Reviews Best Book of 2024 Raised with hoarding and compulsive shopping, Emily Mester is caught in between. What happens when consumption begins to consume you back?** In a series of deepl……続きを見る

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it'……続きを見る

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a co……続きを見る

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing comp……続きを見る

This book explores the interplay between financial markets, economic systems, and society. Through introducing the concept of autopoiesis, based on the newly conceived Autopoietic Market Hypothesis,……続きを見る

Can you turn a hairpin into a house? This is the question Demi Skipper set out to answer in May 2020, when she posted an ordinary bobby pin to trade on Facebook Marketplace. She had two rules: no tr……続きを見る

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). C……続きを見る

This carefully crafted ebook: "The Ladies' Paradise (The Ladies' Delight) - Unabridged" is formatted for your eReader with a functional table of contents. Also known as Au Bonheur des Dames; The Lad……続きを見る

Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21……続きを見る

Take your communication to a whole new level. Become a Phone Genius! You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a man……続きを見る

There is no such thing as an easy sale. However, selling to an existing customerーwhether by refreshing an old product or introducing a new and different productーis often easier, faster, and return……続きを見る

How women in turn-of-the-century Chicago used their consumer power to challenge male domination of public spaces and stake their own claim to downtown. Popular culture assumes that women are born to……続きを見る

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and D……続きを見る

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. Loyal customers are the beating heart of every great business.?Why d……続きを見る

Ever wonder where your concert ticket money goes or what happens when you stream your favorite song on Spotify? Heard about the Music Modernization Act but not sure what it means? In Superfans: Powe……続きを見る