HW - Sales & Selling 1

This book presents the Digital Marketing Roadmapーa practical framework that helps you plan, execute, and measure your company’s marketing across digital channels. The rapid rise of digital technolo……続きを見る

This book explores the enduring mechanics of persuasion that transcend market trends and digital tools. It uncovers how effective sales closers rely on deliberate psychological frameworksーbuilt on ……続きを見る

This book examines sales methodologies grounded in genuine problem-solving and mutual benefit rather than manipulation or pressure tactics. It explores how sales professionals build sustainable clie……続きを見る

This book examines the fundamental misunderstanding that undermines most cold calling efforts: the interpretation of resistance as rejection. Drawing from contemporary sales dynamics and organizatio……続きを見る

Return-Loads Bureaus to Save Waste in Transportation is a comprehensive treatise authored by the Committee on Elimination of Waste in Transportation of the Federated American Engineering Societies. ……続きを見る

Return Loads' to Increase Transport Resources by Avoiding Waste of Empty Vehicle Running is a comprehensive treatise focused on the optimization of transport logistics, particularly within the conte……続きを見る

Most B2B professionals treat contract signing as the finish line. This book explores how that mindset kills enterprise relationships and reveals organizational complexity that transforms sales strat……続きを見る

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a com……続きを見る

This book unpacks the institutional, organizational, and management challenges in pursuing carbon neutrality and climate sustainability for key countries and leading companies globally. By providing……続きを見る

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to info……続きを見る

From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and g……続きを見る

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and su……続きを見る

National Bestseller Unlock the timeless secrets to building strong business partnerships based on the foundation of trust In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-wi……続きを見る

STOP TRYING TO CLOSE THE SALE! Do you want to win more business? It's time for a shift in your perspective. Quit looking at sales as just a transaction. In an uncertain world filled with unrealistic……続きを見る

Sales processes in the business customer segment are increasingly taking place on a multi-person level. In order to ensure that technical experts and decision-makers can be adequately deployed in th……続きを見る

Now more than ever, there is a growing importance for companies to ramp up their focus on social responsibility. An effective CSR program can have a positive impact on companies, employees, and cons……続きを見る

Franchisesysteme verstehen, systematisch aufbauen und für alle Beteiligten zum Erfolg machen ist ein komplexes Unterfangen. Wie das geht, erfahren Sie in diesem Buch. Franchisegeber wie auch Franchi……続きを見る

Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then ……続きを見る

This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales profe……続きを見る

In a world where digital environments are changing at a breakneck pace, becoming an expert in digital marketing is essential to achieving unmatched commercial success. Welcome to an innovative journ……続きを見る

Comment faire en sorte que vos publicités génèrent de l'argent ー beaucoup d'argent ー pour votre activité sur Internet ? Permettez-moi de vous présenter le livre du plus grand rédacteur publicitair……続きを見る

Für eine florierende Wirtschaft sind vertrauensvolle Interaktionen elementar: Wirtschaft bedeutet Beziehungsarbeit. Dieses Buch untersucht die Frage, wie eine nachhaltige Vertrauenskultur Macht aufb……続きを見る

Learn to Read People Accurately for Effective Influence and Persuasion and improved Business Communication skills Do you ever wish you'd said or done something differently after a meeting? It's time……続きを見る

Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the……続きを見る

Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the f……続きを見る

Legal practice is both a profession and, increasingly, a business. Lawyers are routinely confronted with a complex set of ethical questions due to the adversarial nature of legal practice and justic……続きを見る

Das Buch beleuchtet neue Mobilitätslösungen aus rechtlicher Perspektive. Der Bedarf nach neuen Mobilitätskonzepten im urbanen Raum besteht heute mehr denn je, etwa um die Feinstaubbelastung und den ……続きを見る

The essays in this volume examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility to explore the busines……続きを見る

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advan……続きを見る

Learn to Read People Accurately for Effective Influence and Persuasion and improved Business Communication skills Do you ever wish you'd said or done something differently after a meeting? It's time……続きを見る